Businesses in Second Life

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Revision as of 20:27, 13 January 2007 by Timbok28 (Talk | contribs)

Real World (or "RL" - Real Life) businesses started to appear in Second Life around mid-2006. While there may be many reasons for their involvement, it is certainly true that one driver for the first wave was PR. These first arrivals sparked off (or rode the tide of) a media frenzy, that has resulted in a huge increase in the number of user accounts, and more importantly, online users.

The following is a (non-exhaustive) list as at mid-Jan, 2007.

Contents

Automotive

  • BMW
  • Toyota (Scion)
  • General Motors (Pontiac)
  • Nissan

Telecommunications

  • Vodafone
  • Telus
  • younevercall (a mobile phone sales channel)

Information Technology

  • IBM
  • PA Consulting
  • Amazon Web Services
  • Dell

Retail

  • Sears
  • Adidas
  • Nike
  • American Apparel

Media and Entertainment

  • NBC
  • Fox Atomic
  • Reuters
  • CNET
  • Wired
  • Popular Science
  • MTV
  • BBC Radio 1
  • Channel 4 Radio
  • Penguin Books

Marketing and Creative

  • AKQA
  • Abramelin Studios (who??)

Others

  • ING (bank)
  • ABN Amro (bank)
  • Capozzi Winery
  • 4 Unlimited (no idea what this is - but it looks like a large-scale launch due soon)
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