Marketing
From Nulisbus
Introduction
The School of Marketing looks at various aspects of marketing, such as general marketing, direct and relationship marketing, international marketing and services marketing to name a few. Textbooks are available covering all aspects of marketing, as well as extensive journal holdings. Electronic journals can be found in their host databases via the Databases page of this wiki.
Electronic Resources
The Library subscribes to various marketing specific electronic resources. A full list of all Business and Law databases can be found on the Databases page, however here are those which are of most use to marketing students.
Both of these give access to full text market research reports on a variety of industries, countries and consumer goods.
For academic journal articles, I would recommend the following databases:
The EBSCO Psychology and Behavioural Sciences Collection is a good source for articles on consumer behaviour.
External Resources
There are many external webpages that can assist the student of marketing. These may be via Internet Gateways, which essentially take the browser to free sources of information that have been vetted by experts. Two of the best examples of this type of resource are
As well as these Gateways there are many professional organisations which have useful information on their websites. Here is a list of some that you may find useful.
