... Customer Relationship Management Frameworks

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  • Gebert et al - Customer Knowledge Management Model, KM (goal) Pyramid


  • Kopp - Wissensmanagement in der Neukundenakquisition im Firmenkundengeschäft


  • Oberweis et al - Wissensbasiertes Vorgehensmodell zur Gestaltung von CRM-Systemen


  • Tiwana - The Knowledge Enabled Customer Relationship Roadmap


  • Weih - Wissensbasiertes CRM-Modell; Prozessorientiertes, wissensbasiertes CRM-Vorgehensmodell
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