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Contents 1 International Business Communication: Collaborative Environment 2 Objectives: 3 Doing business across cultures.(1) 4 Advertising and promotion. (2) 5 Corporate reporting. (3) 6 Company organisation. (4)

International Business Communication: Collaborative Environment

• This wiki space aims to offer opportunities for collaborative writing. It was started in 2007 as a pilot experience within the scope of International Business Communication, a subject taught to Erasmus students at ISCAL.

Objectives:

• to complement teaching materials with real-life examples;
• to provide opportunities for collaborative writing.

Doing business across cultures.(1)

• 1a.The importance of punctuality when doing business in your country.

• 1b.The importance of punctuality in social life in your country.

• 1c.Notions of personal space in your country.

• 1d.Formal and informal greetings in your country.

• 1e.Dress code in business and social events in your country.

• 1f.The use of titles in your country.

• 1g.The status of English as lingua franca in your country.

• 1h.The effects of globalisation in your country (e.g. economic, political, social, cultural, etc.

Advertising and promotion. (2)

• 2a.Humour in advertising.

• 2b.The use of English in advertising.

• 2c.Advertising versus publicity.

• 2d.National versus international brands.

• 2e.Example of a successful brand image.

• 2f.Example of a brand image problem.

• 2g.Strategies to increase brand loyalty.

• 2h.What makes a good advertisement? (See section 'Good and bad advertisements')

Corporate reporting. (3)

• 3a.Annual reporting by companies.

• 3b.Structure of an annual report.

• 3c.Rules for presenting financial statements.

• 3d.Example of an annual report.

• 3e.Auditing requirements.

Company organisation. (4)

• 4a.Types of business.

• 4b.Listed companies.

• 4c.The role played by small and medium-sized companies.