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Contents 1 International Business Communication: Collaborative Environment 2 Objectives: 3 Doing business across cultures.(1) 4 Advertising and promotion. (2) 5 Corporate reporting. (3)

International Business Communication: Collaborative Environment

• This wiki space aims to offer opportunities for collaborative writing within the scope of the course on International Business Communication at ISCAL.

Objectives:

• to complement teaching materials with real-life examples;
• to provide opportunities for collaborative writing.

Doing business across cultures.(1)

• 1a.The importance of punctuality when doing business in Lithania / Portugal.

• 1b.The importance of punctuality in social life in Lithuania / Portugal.

• 1c.Notions of personal space in Lithuania / Portugal.

• 1d.Formal and informal greetings in Lithuania / Portugal.

• 1e.Dress code in business and social events in Lithuania / Portugal.

• 1f.The use of titles in Lithuania / Portugal.

• 1g.The status of English as lingua franca in Lithuania / Portugal.

Advertising and promotion. (2)

• 2a.Humour in advertising in Lithuania / Portugal.

• 2b.The use of English in advertising in Lithuania / Portugal.

• 2c.Advertising versus publicity.

• 2d.National versus international brands in Lithuania / Portugal.

• 2e.Example of a successful brand image in Lithuania / Portugal.

• 2f.Example of a brand image problem in Lithuania / Portugal.

• 2g.Strategies to increase brand loyalty in Lithuania / Portugal.

Corporate reporting. (3)

• 3a.Annual reporting by companies in Lithuania / Portugal.

• 3b.Structure of an annual report in Lithuania / Portugal.

• 3c.Rules for presenting financial statements in Lithuania / Portugal.

• 3d.Example of an annual report by a Lithuanian / Portuguese company.

• 3e.Auditing requirements in Lithuania / Portugal.