2a
From Ibc
Humour in advertising in Lithuania / Portugal.
We can see humour in advertising in Portugal in products related with the new technologies such as mobile phones and internet connections. we can see it in some television channels, radio commercials and billboards. This type of advertising uses images, sounds and phrases to call the attention of the consumers to their products. http://adsl.sapo.pt/internetmovel.html
Funny advertisements in Lithuania usually appear in the internet, poster on boardings, the cinema, and TV commercials. Not all goods and services can be presented in a funny way. Advertisements of mobile phone connections are most popular and always demonstrated with humour and sometimes with not logical things. http://www.ezys.lt/index.php?act=card_form, http://www.dailymotion.com/video/x3bq11_suopis-ir-rambynas-ramonai-tele2-pl_fun. Lithuania produces a great bear, which is popular in Baltic countries, so sometimes the producers make fun with foreigners in advertisement. http://www.videosift.com/video/Lithuanian-Beer-Advertising-is-Also-Lame (this advertisement presents "Utenos bear", when some Estonian guys are on holidays in Lithuania, and they liked its bear, and after that doing a funny things.)
In every country the sense o humor in the advertising is understandable differently. In Lithuania the ads with humor is not very common, though some companies always use their advertisements with humor and it works, e.g. mobile phone network “ežys“ always use the advertisments in humor (http://www.youtube.com/watch?v=5BA28sDRjqA). Advertisements with sense of humor mostly are shown in television. Some parts of “Sprite” ad on TV was cut in Baltic countries in case it could be not understandable in the right way as it should be. There is a big competition in adverts among mobile phones networks of Lithuania. There are two examples of Omnitel network advertisement: http://www.youtube.com/watch?v=Bn6hb4hZKwo and http://www.youtube.com/watch?v=0QVUOnfRzxw (it says, that all information you need, you could find in the Omni Surfport network page).
