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Contents 1 International Business Communication: Collaborative Environment 2 Objectives: 3 1. Doing business across cultures. 4 2. Advertising and promotion. 5 3. Corporate reporting.

International Business Communication: Collaborative Environment

Objectives:

• to complement teaching materials with real-life examples;
• to provide opportunities for collaborative writing.

1. Doing business across cultures.

• 1a.The importance of punctuality when doing business in Lithania / Portugal.

• 1b.The importance of punctuality in social life in Lithuania / Portugal.

• 1c.Notions of personal space in Lithuania / Portugal.

• 1d.Formal and informal greetings in Lithuania / Portugal.

• 1e.Dress code in business and social events in Lithuania / Portugal.

• 1f.The use of titles in Lithuania / Portugal.

• 1g.The status of English as lingua franca in Lithuania / Portugal.

2. Advertising and promotion.

• 2a.Humour in advertising in Lithuania / Portugal.

• 2b.The use of English in advertising in Lithuania / Portugal.

• 2c.Advertising versus publicity.

• 2d.Example of good publicity in Lithuania / Portugal.

• 2e.Example of bad publicity in Lithuania / Portugal.

• 2f.Example of a good advert in Lithuania / Portugal.

• 2g.Example of a bad advert in Lithuania / Portugal.

3. Corporate reporting.

• 2a.Humour in advertising in Lithuania / Portugal.

• 2b.The use of English in advertising in Lithuania / Portugal.

• 2c.Advertising versus publicity.

• 2d.Example of good publicity in Lithuania / Portugal.

• 2e.Example of bad publicity in Lithuania / Portugal.

• 2f.Example of a good advert in Lithuania / Portugal.

• 2g.Example of a bad advert in Lithuania / Portugal.