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==2. Advertising and promotion.== | ==2. Advertising and promotion.== | ||
| + | *[http://editthis.info/ibc/2a 2a.Humour in advertising in Lithuania / Portugal.] | ||
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| + | *[http://editthis.info/ibc/2b 2b.The use of English in advertising in Lithuania / Portugal.] | ||
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| + | *[http://editthis.info/ibc/2c 2c.Advertising versus publicity.] | ||
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| + | *[http://editthis.info/ibc/2d 2d.Example of good publicity in Lithuania / Portugal.] | ||
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| + | *[http://editthis.info/ibc/2e 2e.Example of bad publicity in Lithuania / Portugal.] | ||
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| + | *[http://editthis.info/ibc/2f 2f.Example of a good advert in Lithuania / Portugal.] | ||
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| + | *[http://editthis.info/ibc/2g 2g.Example of a bad advert in Lithuania / Portugal.] | ||
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| + | ==3. Corporate reporting.== | ||
*[http://editthis.info/ibc/2a 2a.Humour in advertising in Lithuania / Portugal.] | *[http://editthis.info/ibc/2a 2a.Humour in advertising in Lithuania / Portugal.] | ||
Revision as of 17:53, 18 November 2007
Contents |
International Business Communication: Collaborative Environment
Objectives:
- to complement teaching materials with real-life examples;
- to provide opportunities for collaborative writing.
1. Doing business across cultures.
2. Advertising and promotion.
