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==International Business Communication: Collaborative Environment== | ==International Business Communication: Collaborative Environment== | ||
| - | * | + | * This wiki space aims to offer opportunities for collaborative writing. It was started in 2007 as a pilot experience within the scope of International Business Communication, a subject taught to Erasmus students at ISCAL. |
==Objectives:== | ==Objectives:== | ||
| Line 7: | Line 7: | ||
==Doing business across cultures.(1)== | ==Doing business across cultures.(1)== | ||
| - | *[http://editthis.info/ibc/1a 1a.The importance of punctuality when doing business in | + | *[http://editthis.info/ibc/1a 1a.The importance of punctuality when doing business in your country.] |
| - | *[http://editthis.info/ibc/1b 1b.The importance of punctuality in social life in | + | *[http://editthis.info/ibc/1b 1b.The importance of punctuality in social life in your country.] |
| - | *[http://editthis.info/ibc/1c 1c.Notions of personal space in | + | *[http://editthis.info/ibc/1c 1c.Notions of personal space in your country.] |
| - | *[http://editthis.info/ibc/1d 1d.Formal and informal greetings in | + | *[http://editthis.info/ibc/1d 1d.Formal and informal greetings in your country.] |
| - | *[http://editthis.info/ibc/1e 1e.Dress code in business and social events in | + | *[http://editthis.info/ibc/1e 1e.Dress code in business and social events in your country.] |
| - | *[http://editthis.info/ibc/1f 1f.The use of titles in | + | *[http://editthis.info/ibc/1f 1f.The use of titles in your country.] |
| - | *[http://editthis.info/ibc/1g 1g.The status of English as lingua franca in | + | *[http://editthis.info/ibc/1g 1g.The status of English as lingua franca in your country.] |
| + | *[http://editthis.info/ibc/1h 1h.The effects of globalisation in your country (e.g. economic, political, social, cultural, etc.] | ||
==Advertising and promotion. (2)== | ==Advertising and promotion. (2)== | ||
| - | *[http://editthis.info/ibc/2a 2a.Humour in advertising | + | *[http://editthis.info/ibc/2a 2a.Humour in advertising.] |
| - | *[http://editthis.info/ibc/2b 2b.The use of English in advertising | + | *[http://editthis.info/ibc/2b 2b.The use of English in advertising.] |
*[http://editthis.info/ibc/2c 2c.Advertising versus publicity.] | *[http://editthis.info/ibc/2c 2c.Advertising versus publicity.] | ||
| - | *[http://editthis.info/ibc/2d 2d. | + | *[http://editthis.info/ibc/2d 2d.National versus international brands.] |
| - | *[http://editthis.info/ibc/2e 2e.Example of | + | *[http://editthis.info/ibc/2e 2e.Example of a successful brand image.] |
| - | *[http://editthis.info/ibc/2f 2f.Example of a | + | *[http://editthis.info/ibc/2f 2f.Example of a brand image problem.] |
| - | *[http://editthis.info/ibc/2g 2g. | + | *[http://editthis.info/ibc/2g 2g.Strategies to increase brand loyalty.] |
| + | *[http://editthis.info/ibc/2h 2h.What makes a good advertisement? (See section 'Good and bad advertisements')] | ||
==Corporate reporting. (3)== | ==Corporate reporting. (3)== | ||
| - | *[http://editthis.info/ibc/3a 3a.Annual reporting by companies | + | *[http://editthis.info/ibc/3a 3a.Annual reporting by companies.] |
| - | *[http://editthis.info/ibc/3b 3b.Structure of an annual report | + | *[http://editthis.info/ibc/3b 3b.Structure of an annual report.] |
| - | *[http://editthis.info/ibc/3c 3c.Rules for presenting financial statements | + | *[http://editthis.info/ibc/3c 3c.Rules for presenting financial statements.] |
| - | *[http://editthis.info/ibc/3d 3d.Example of an annual report | + | *[http://editthis.info/ibc/3d 3d.Example of an annual report.] |
| - | *[http://editthis.info/ibc/3e 3e.Auditing requirements | + | *[http://editthis.info/ibc/3e 3e.Auditing requirements.] |
| + | |||
| + | ==Company organisation. (4)== | ||
| + | |||
| + | *[http://editthis.info/ibc/4a 4a.Types of business.] | ||
| + | |||
| + | *[http://editthis.info/ibc/4b 4b.Listed companies.] | ||
| + | |||
| + | *[http://editthis.info/ibc/4c 4c.The role played by small and medium-sized companies.] | ||
Current revision as of 10:06, 11 October 2008
Contents |
International Business Communication: Collaborative Environment
- This wiki space aims to offer opportunities for collaborative writing. It was started in 2007 as a pilot experience within the scope of International Business Communication, a subject taught to Erasmus students at ISCAL.
Objectives:
- to complement teaching materials with real-life examples;
- to provide opportunities for collaborative writing.
