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(Difference between revisions)
(Doing business across cultures.(1))
(Advertising and promotion. (2))
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==Advertising and promotion. (2)==
==Advertising and promotion. (2)==
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*[http://editthis.info/ibc/2a 2a.Humour in advertising in Lithuania / Portugal.]
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*[http://editthis.info/ibc/2a 2a.Humour in advertising.]
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*[http://editthis.info/ibc/2b 2b.The use of English in advertising in Lithuania / Portugal.]
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*[http://editthis.info/ibc/2b 2b.The use of English in advertising.]
*[http://editthis.info/ibc/2c 2c.Advertising versus publicity.]
*[http://editthis.info/ibc/2c 2c.Advertising versus publicity.]
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*[http://editthis.info/ibc/2d 2d.National versus international brands in Lithuania / Portugal.]
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*[http://editthis.info/ibc/2d 2d.National versus international brands.]
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*[http://editthis.info/ibc/2e 2e.Example of a successful brand image in Lithuania / Portugal.]
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*[http://editthis.info/ibc/2e 2e.Example of a successful brand image.]
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*[http://editthis.info/ibc/2f 2f.Example of a brand image problem in Lithuania / Portugal.]
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*[http://editthis.info/ibc/2f 2f.Example of a brand image problem.]
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*[http://editthis.info/ibc/2g 2g.Strategies to increase brand loyalty in Lithuania / Portugal.]
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*[http://editthis.info/ibc/2g 2g.Strategies to increase brand loyalty.]
*[http://editthis.info/ibc/2h 2h.What makes a good advertisement? (See section 'Good and bad advertisements')]
*[http://editthis.info/ibc/2h 2h.What makes a good advertisement? (See section 'Good and bad advertisements')]

Revision as of 10:04, 11 October 2008

Contents

International Business Communication: Collaborative Environment

  • This wiki space aims to offer opportunities for collaborative writing. It was started in 2007 as a pilot experience within the scope of International Business Communication, a subject taught to Erasmus students at ISCAL.

Objectives:

  • to complement teaching materials with real-life examples;
  • to provide opportunities for collaborative writing.

Doing business across cultures.(1)

Advertising and promotion. (2)

Corporate reporting. (3)

Company organisation. (4)

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