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- | *[http://editthis.info/ibc/2a 2a.Humour in advertising | + | *[http://editthis.info/ibc/2a 2a.Humour in advertising.] |
- | *[http://editthis.info/ibc/2b 2b.The use of English in advertising | + | *[http://editthis.info/ibc/2b 2b.The use of English in advertising.] |
*[http://editthis.info/ibc/2c 2c.Advertising versus publicity.] | *[http://editthis.info/ibc/2c 2c.Advertising versus publicity.] | ||
- | *[http://editthis.info/ibc/2d 2d.National versus international brands | + | *[http://editthis.info/ibc/2d 2d.National versus international brands.] |
- | *[http://editthis.info/ibc/2e 2e.Example of a successful brand image | + | *[http://editthis.info/ibc/2e 2e.Example of a successful brand image.] |
- | *[http://editthis.info/ibc/2f 2f.Example of a brand image problem | + | *[http://editthis.info/ibc/2f 2f.Example of a brand image problem.] |
- | *[http://editthis.info/ibc/2g 2g.Strategies to increase brand loyalty | + | *[http://editthis.info/ibc/2g 2g.Strategies to increase brand loyalty.] |
*[http://editthis.info/ibc/2h 2h.What makes a good advertisement? (See section 'Good and bad advertisements')] | *[http://editthis.info/ibc/2h 2h.What makes a good advertisement? (See section 'Good and bad advertisements')] |
Revision as of 10:04, 11 October 2008
Contents |
International Business Communication: Collaborative Environment
- This wiki space aims to offer opportunities for collaborative writing. It was started in 2007 as a pilot experience within the scope of International Business Communication, a subject taught to Erasmus students at ISCAL.
Objectives:
- to complement teaching materials with real-life examples;
- to provide opportunities for collaborative writing.