Donington is Jericho

From Richiepedia

At Download Festival 2005, a small group of Chris Jericho obsessed wrestling fanatics took it upon themselves to scrawl "Donington is Jericho" across Richie's chest in eyeliner, and then hold him up, shirtless, above the crowd during Fozzy's set.

All that effort, cos they forgot to make a bloody sign.