Virool Brings Viral Video Views into the Cash Carrying Masses853735
From Wsfa
So you’ve created two minute video that you’re really likes to show off. And because of how cool it's, people are flocking to YouTube to enjoy it. Just how many? We’re talking scads, just as Bieber’s fan base looks like your local book club in comparison to the views you’re surely raking in. Oh, not so much? Well, for a amount of cash that can change. Enter virool. Virool, a startup being demoed at Y Combinator’s demo day later this month, looks to boost the number of views video creators get. The organization pairs publishers and content creators together automatically, and for a cut of your transaction, pushes out videos to viewers. The objective is partly a marketing network, in that money changes hands to ensure that the video to be seen. But also, the company is providing a much desired service for any video industry. And along the way, Virool gets a nice section of the action.
According to the latest statistics released by YouTube, one can find 72 hours of video content being uploaded with the service every minute. That’s over 1.5 million videos uploaded everyday. Finding quality content that’s related to you is the equal to finding a needle from a haystack. Also the needle is created out of hay. And the haystack is on fire. That dilemna impacts both the content creators as well as the viewers. Unlike normal ads, which many people either ignore or actively dislike, people do want to see quality video content - they don’t want to have to seek it. Likewise, creators need to have their videos seen, but barring videos organically going viral, it’s unclear how to attract viewers, and of course not when it comes to targeted demographics.
Virool solves that problem. The process starts when video creators join Virool, and begin a campaign. Say I have to have a YouTube video be viewed by an additional 1,000 people. I might go on Virool, add the anchor text to the video, after which tell the service how much cash I’m willing to pay per view. Virool then takes motion picture and puts it in alot of different spots. Publishers can place the video on a Facebook page, or game developers can embed them in return for virtual currency. The publishers then find a cut of the results of Virool, and the videos get almost guaranteed views.
After i met with the company the 2009 week, they did a quick demo on a PandoDaily video. They chose among the PandoList videos, and then arrange it for a $10 campaign. Within a few moments, the video was getting views in many different places. On top of just the views, the campaign could also be targeted towards teams of people based on age, gender, as well as placement. Then, when the views started to arrive, virool provides a quick dashboard to find out results. The campaign owner cane easily see where people are viewing the videos, what amount of are viewing them at the present time in real-time, and can prefer to expand the campaign.
By all indications, the firm has been winning over people droves. The company provided good info on revenue growth gradually, and it is impressive, to put it mildly. Looking at the last 11 weeks, the revenue each month has been roughly $50,000, $125,000, and $230,000, for May, June, and July; respectively. With the month of August, the company made a whopping $50,000 on the first day alone.
This increase in revenue is likely a big part of how the company happens to be able to attract investors. In addition to Y Combinator, the company is seeing investments from Paul Buccheit, Alexis Ohanian, 500Startups, and Y Combinator partner Garry Tan.
