Virool Brings Viral Video Views on the Cash Carrying Masses4765560
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So you’ve produced two minute video that you’re really satisfied with. And because of how cool it is, people are flocking to YouTube to see it. Just how many? We’re talking scads, for example Bieber’s fan base looks like any local book club compared to the views you’re surely raking in. Oh, less? Well, for a tiny amount of cash that can change. Enter virool. Virool, a startup being demoed at Y Combinator’s demo day later this month, is looking to boost the number of views video creators get. The firm pairs publishers and content creators together automatically, and for a cut of your transaction, pushes out videos to viewers. Taking that approach is partly a marketing network, in that money changes hands to enable the video to be seen. But more to the point, the company is providing a significantly desired service to the video industry. And on the way, Virool gets a nice section of the action.
According to the latest statistics released by YouTube, you will find 72 hours of video content being uploaded towards service every minute. That’s over 1.5 million videos uploaded daily. Finding quality content that’s strongly related you is the equivalent of finding a needle in the haystack. Also the needle is created out of hay. Plus the haystack is on fire. That problem impacts both the content creators as well as the viewers. Unlike normal ads, which most people will either ignore or actively dislike, people do want to see quality video content - they solely don’t want to have to seek out it. Likewise, creators want to have their videos seen, but barring videos organically going viral, it’s not clear how to attract viewers, and indeed not when it comes to targeted demographics.
Virool solves that problem. The process starts when video creators join Virool, as well as begin a campaign. Say I need to have a YouTube video be viewed by an additional 1,000 people. I will go on Virool, add the website link to the video, after which you can tell the service what amount of cash I’m willing to pay per view. Virool then takes the recording and puts it in a number of different spots. Publishers can squeeze video on a Facebook page, or game developers can embed them so they could earn virtual currency. The publishers then receive a cut of the arises from Virool, and the videos get almost guaranteed views.
After i met with the company earlier this week, they did a quick demo on a PandoDaily video. They chose one of many PandoList videos, and then work it for a $10 campaign. Within seconds, the video was getting views almost everywhere. On top of just the views, the campaign you may also have targeted towards teams of people based on age, gender, and venue. Then, when the views started coming in, virool provides a quick dashboard to see results. The campaign owner can observe where people are viewing the videos, the quantity of are viewing them at this point in real-time, and can elect to expand the campaign.
By all indications, this company has been winning over folks droves. The company provided good info on revenue growth with time, and it is impressive, understandably. Looking at the last ninety days, the revenue a month has been roughly $50,000, $125,000, and $230,000, for May, June, and July; respectively. For your month of August, the manufacturer made a whopping $50,000 within the first day alone.
This increase revenue is likely a big part of how the company may be able to attract investors. And also Y Combinator, the company is seeing investments from Paul Buccheit, Alexis Ohanian, 500Startups, and Y Combinator partner Garry Tan.
