Virool Brings Viral Video Views with the Cash Carrying Masses8127681
From The Nintendo Wiki
So you’ve made a two minute video that you’re really proud of. And because of how cool it's, people are flocking to YouTube to see it. Just how many? We’re talking scads, as with Bieber’s fan base looks like any local book club compared to the views you’re surely raking in. Oh, not really? Well, for a little bit of cash that can change. Enter virool. Virool, a startup being demoed at Y Combinator’s demo day later this month, is looking to boost the number of views video creators get. The organization pairs publishers and content creators together automatically, and with a cut in the transaction, pushes out videos to viewers. The thought is partly a promotional network, in that money changes hands as a way for the video to be seen. But most of all, the company is providing a much desired service to your video industry. And along the route, Virool gets a nice item of the action.
According to the latest statistics released by YouTube, you can get 72 hours of video content being uploaded towards the service every minute. That’s over 1.5 million videos uploaded every single day. Finding quality content that’s tightly related to you is the equivalent of finding a needle within a haystack. Also the needle manufactured out of hay. Plus the haystack is on fire. That problem impacts both the content creators plus the viewers. Unlike normal ads, which plenty of people either ignore or actively dislike, people go about doing want to see quality video content - his or her don’t want to have to seek out it. Likewise, creators would like their videos seen, but barring videos organically going viral, it’s cloudy how to attract viewers, and of course not when it comes to targeted demographics.
Virool solves that difficulty. The process starts when video creators join Virool, and begin a campaign. Say I must have a YouTube video be viewed by an additional 1,000 people. I will go on Virool, add the hyperlink to the video, and then tell the service how much cash I’m willing to pay per view. Virool then takes flick and puts it in many different different spots. Publishers can assemble the video on a Facebook page, or game developers can embed them family pet virtual currency. The publishers then obtain a cut of the results of Virool, and the videos get almost guaranteed views.
Lake met with the company earlier this week, they did an instant demo on a PandoDaily video. They chose among the PandoList videos, and then set it up for a $10 campaign. Within a few moments, the video was getting views just about everywhere. On top of just the views, the campaign you may also have targeted towards sets of people based on age, gender, and venue. Then, when the views started being released in, virool provides a quick dashboard to check out results. The campaign owner is able to see where people are viewing the videos, the number of are viewing them at this moment in real-time, and can like to expand the campaign.
By all indications, the company has been winning over folks droves. The company provided some information on revenue growth with time, and it is impressive, understandably. Looking at the last three months, the revenue a month has been roughly $50,000, $125,000, and $230,000, for May, June, and July; respectively. For that month of August, the company made a whopping $50,000 in the first day alone.
This rise in revenue is likely many of how the company happens to be able to attract investors. In addition to Y Combinator, the company is seeing investments from Paul Buccheit, Alexis Ohanian, 500Startups, and Y Combinator partner Garry Tan.
