Black-eyed peas
From Oklahoma
Rashmi,You are essentially tynrig to measure the user interest in your site, but then you have different kinds of users. I have thought briefly about in another context and here is my half baked thinking this is all theory but am pretty positive this is in right direction Define user segments, you might already have done personas.. in any case.. one way could be publishers, consumers (might be a separate consumer who is download heavy) , by standards/occasional consumersThe goal of each of these guys is different but connected. The publisher's goal would be to offer great content and gain visibility.. so how do you measure if content is great or not one way is star rating, another could be sharing of links by other users (more thinking can draw more ideas), similarly visibility if you track who is getting how much visibility (in terms of views) and then map these two, you'll see how successful are in you in helping publisher achieve her goal.Another matrix you could build on top of this is what I call Zero to Sixty as in acceleration measure (like in cars) is amount of time it takes for someone to visibility, may be that 10% presentations on on slideshare.net reach 10,000 viewership in 30 daysFor consumers they care about quality of content, so you can start taking the above matrix and looking at it at site level and see if the quality of content is improving.The other part with consumers is presentation completion rates how many reached to the end. And second aspect is how much time.. a parallel example to this is market research using online surveys, there are mathematical models available to find outliers (by measuring who run through surveys very quickly etc..). You could explore similar models to see what is the amount of time one should spend on online presentations for it to be valid.These could be interesting stats to include in product blog as well .Similarly with other user segments.. this really tells you how successful your product is in meeting customer needs which will drive business value..The business value in the end will get measured on what parameters affect growth for the business.. is it more people, is it repeating customers, it is amount of new (good quality) content being generated every month etc..- Alok Jain
