Starting Your Search

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Revision as of 15:44, 16 October 2007

Define what you’re looking for

• Identify key concepts & terms, including broader, narrower and related terms (use a dictionary, thesaurus etc)

• SET LIMITS
  • GEOGRAPHIC (UK, EU, US, Worldwide…)
    • Are you looking at a company, for example, in a particular part of the world e.g. Coca Cola in the UK, or in China, or Europe etc etc
  • DATE RANGE (before/after 200?)
    • How far back do you want to find information from? Is the last 5 years enough? Do you need to go back further? if you do go back further, is that information still valid?
  • SCOPE (overview, analysis, commentary)
    • What type of information are you looking for? Perhaps a Case Study, or a simple company overview. Perhaps an analysis of a particular market or perhaps some management theory?

• Identify your sources
  • books, journals, videos, databases, websites

Undertake your search

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