Press release
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[edit] Overview
Generating great publicity is essential to running a robust chapter. Traditional media like newspaper publications offer a great medium for chapters to get the word out about Nourish Ventures and Projects to their campuses. The formal process involves writing a press release and submitting it to the newspaper's editor. It's helpful to try to build a list of personal relationships with media contacts. If they consider the story newsworthy, they will publish an article of the event or project in their paper.
Press releases should be written in the third person.
The press release should be submitted at least __ days before the event. The best days to send press releases are Wednesday and Thursday, as they are often the slowest news days.
If a press release announces an event in partnership with another organization, it's best to send an email copy to the organization and make sure they approve of the information.
[edit] Press Release Template
Media Contact
(Name)
(Phone Number)
(Email)
[edit] This is the Title of the Press Release - Make it as Straight Forward as Possible and Center it on the page
City, State, Date – Now you’re writing the body. Be sure that your first sentence tells people what has happened. Newspapers don’t want to publish marketing campaigns (that’s what advertisements are for), so be sure that something newsworthy hajavascript:insertTags('\'\'\,'\'\'\,'Bold text'); Bold textppened. Often times, when angling for a feature story about a project or an event, it is helpful to call the paper in advance and speak to the editor of the section that will be most interested in your event (example, a University News or Features editor). Make sure the body of your press release answers the question who, what, when and where.
According to James Dillard, Communications Director of Nourish International, “All press releases
should include at least one quote from the
person in charge of the event, along with their name and position.”
[edit] About (fill in the organization)
If an event includes a partnership with another organization, it is helpful to provide and “about them section.”
[edit] About Nourish International
The last section of a press release is called the boilerplate – it goes at the bottom of every press release and provides general information about the organization issuing the press release. Here’s a sample boilerplate:
Nourish International empowers students to become agents of positive social change. We heighten global poverty awareness among college students and develop entrepreneurial, leadership, and management skills among college students as they collaborate with international organizations to alleviate the poverty-hunger crisis. Currently, Nourish has chapters at the University of North Carolina, Duke University, N.C. State University, Ohio State University and the University of Minnesota.
The Nourish Chapter at (fill in school) has been around since (fill in the year). Some of their most popular ventures have been (Hunger Lunch, Hold’em for Hunger, etc). The money from these ventures has been invested in projects like (fill in)
For more information, visit www.nourishinternational.org
# # # (lastly, put three of these bosses in the middle)
