Press release
From Ni Wiki
Overview
Generating great publicity is essential to running a robust chapter. Traditional media like newspaper publications offer a great medium for chapters to get the word out about Nourish Ventures and Projects to their campuses. The formal process involves writing a press release and submitting it to the newspaper's _______ (JAMES?). If they consider the story newsworthy, they will publish an article of the event or project in their paper.
The press release should be submitted at least __ days before the event.
Press Release Template
Media Contact (Name) (Phone Number) (Email)
This is the Title of the Press Release - Make it as Straight Forward as Possible
City, State, Date – Now you’re writing the body. Be sure that your first sentence tells people what has happened. Newspapers don’t want to publish marketing campaigns (that’s what advertisements are for), so be sure that something newsworthy happened. Often times, when angling for a feature story about a project or an event, it is helpful to call the paper in advance and speak to the editor of the section that will be most interested in your event (example, a University News or Features editor).
According to James Dillard, Communications Director of Nourish International, “All press release should include at least one quote from the person in charge of the event, along with their name and position.”
About (fill in the organization)
If an event includes a partnership with another organization, it is helpful to provide and “about them section.”
About Nourish International
The last section of a press release is called the boilerplate – it goes at the bottom of every press release and provides general information about the organization issuing the press release. Here’s a sample boiler:
Nourish International is a student movement dedicated to eliminating poverty through innovation and sustainable development. Currently, Nourish has chapters at the University of North Carolina, Duke University, N.C. State University, Ohio State University and the University of Minnesota.
The Nourish Chapter at (fill in school) has been around since (fill in the year). Some of their most popular ventures have been (Hunger Lunch, Hold’em for Hunger, etc). The money from these ventures has been invested in (fill in)
For more information, visit www.nourishinternational.org
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