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• 16:50, 2 May 2006 (hist) (diff) File:Two Challenges for the Three Dichotomies Model.pdf ‎ (The three dichotomies model, first proposed in Hunt (1976), restricts marketing science to the positive half of the positive-normative dichotomy. We argue that the "necessity challenge" of the positive-normative dichotomy in Robin (1977) stands, and that ) (top)
• 15:39, 2 May 2006 (hist) (diff) File:Revising the Structural Framework for Marketing Management.pdf ‎ (Despite its pedagogical predominance during the last four decades, marketing scholars increasingly doubt the value of the 4Ps schema. As a prelude to a new precursory structural framework for marketing management, criticisms and previously proposed modifi) (top)
• 15:33, 2 May 2006 (hist) (diff) File:On Foundations Studies in the Social Sciences.pdf ‎ (Among the hallmarks of a mature science are a concern with foundations and an effort to secure those foundations as firmly as possible. Even for the youngest of social sciences, a conceptual foundations study should prove worthwhile. After a brief exposit) (top)

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