Virool Brings Viral Video Views to the Cash Carrying Masses3516651

From Lb22

So you’ve produced two minute video that you’re really proud of. And because of how cool it can be, people are flocking to YouTube to enjoy it. Just how many? We’re talking scads, just as Bieber’s fan base looks like the neighborhood book club as compared to the views you’re surely raking in. Oh, less? Well, for a small amount of cash that can change. Enter virool. Virool, a startup being demoed at Y Combinator’s demo day later this month, is looking to boost the number of views video creators get. The company pairs publishers and content creators together automatically, and for a cut with the transaction, pushes out videos to viewers. The objective is partly a promotional network, in that money changes hands in order that the video to be seen. But most of all, the company is providing a much desired service for that video industry. And en route, Virool gets a nice item of the action.

According to the latest statistics released by YouTube, you will find 72 hours of video content being uploaded towards the service every minute. That’s over 1.5 million videos uploaded everyday. Finding quality content that’s tightly related to you is the same in principle as finding a needle inside of a haystack. Also the needle is created out of hay. And the haystack is on fire. This difficulty impacts both the content creators as well as the viewers. Unlike normal ads, which most people will either ignore or actively dislike, people actually do want to see quality video content - they solely don’t want to have to hunt for it. Likewise, creators wish to have their videos seen, but barring videos organically going viral, it’s unsure how to attract viewers, and of course not when it comes to targeted demographics.

Virool solves this problem. The process starts when video creators join Virool, and begin a campaign. Say I have to have a YouTube video seen by an additional 1,000 people. I would personally go on Virool, add the url to the video, then tell the service what kind of money I’m willing to pay per view. Virool then takes the movie and puts it in alot of different spots. Publishers can assemble the video on a Facebook page, or game developers can embed them to acquire virtual currency. The publishers then acquire a cut of the proceeds from Virool, and the videos get almost guaranteed views.

While i met with the company earlier this week, they did a timely demo on a PandoDaily video. They chose among the many PandoList videos, and then arrange it for a $10 campaign. Within a few moments, the video was getting views all over the place. On top of just the views, the campaign may be targeted towards groups of people based on age, gender, and location. Then, when the views started being released in, virool provides a quick dashboard to see results. The campaign owner can easily see where people are viewing the videos, the total number of are viewing them currently in real-time, and can want to expand the campaign.

By all indications, the firm has been winning over people droves. The company provided some information on revenue growth gradually, and it is impressive, to say the least. Looking at the last 3 months, the revenue per thirty days has been roughly $50,000, $125,000, and $230,000, for May, June, and July; respectively. For any month of August, the provider made a whopping $50,000 in the first day alone.

This growth in revenue is likely a huge part of how the company have been able to attract investors. Together with Y Combinator, the company is seeing investments from Paul Buccheit, Alexis Ohanian, 500Startups, and Y Combinator partner Garry Tan.