Template:Len sep-07
From Lauraibm
Full article: Lenovo, PC makers jostle for top spot in green rankings (12-Sep-07)
Last year when Greenpeace ranked the Chinese-American PC maker dead last for green credentials out of 14 global consumer electronics brands. Within a year Lenovo had soared to the top of Greenpeace's quarterly chart and has remained near the top since.
"We've made great strides on the efficiency of refrigerators and washers but we've also seen this huge proliferation of smaller electronics," said a consumer electronics expert for the American Council for an Energy Efficient Economy in Washington.
Roger Kay, an analyst with Endpoint, welcomes the focus on environment but is sceptical of its short-term impact on brand image. Making green products more affordable is a tough manufacturing challenge, but a necessary one given consumers' reluctance to pay more to be green. "You don't want a tax to be a good citizen," he said.