Green IT Still Low on CIO Agenda (3-Oct-07)

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Full story: Green IT Still Low on CIO Agenda (3-Oct-07)

Recent research has revealed that, despite the high profile of environmental issues, 42% of IT executives admit their firms do not monitor IT-related energy spending and have no cohesive strategy for dealing with power costs from an IT perspective. With rising energy costs and a growing demand for power, it is likely that energy concerns will move much higher up the agenda. 64% of firms feel that an industry standard on energy efficiency on IT equipment would cause them to change their procurement policies.

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Half of IT executives admit that their firms do not monitor IT-related energy spending, according to a new report from the Economist Intelligence Unit (EIU).

The research explored the efforts being made by organisations to measure and reduce the environmental impact of IT infrastructures.

Nearly one in four of those companies that do monitor IT energy consumption have actually seen their consumption rise over the past two years.

Recent reports suggest that power is becoming the single most important factor in data centre operating costs.

But the survey shows that, despite the high profile of environmental issues, few companies have anything approaching a cohesive strategy for dealing with power costs from an IT perspective.

However, the EIU report warned that rising energy costs and a growing demand for power are likely to put energy concerns much higher on the agenda.

"Concerns about energy efficiency and global warming are now high on the political agenda, but the spotlight has not yet been turned on the IT function, " said James Watson, manager for industry client research at the EIU, and editor of the report.

"This survey suggests that few firms have woken up to the fact that their IT infrastructure is already responsible for a significant proportion of their total energy costs."

The US Environmental Protection Agency noted recently that servers and data centres in the US accounted for 1.5 per cent of the country's electricity consumption in 2006.

This amounted to around $4.5bn worth of electricity, more than double that consumed in 2000.

Survey respondents put the blame partly on the lack of visibility about the issue. Around two-thirds said that an industry standard on energy efficiency for IT equipment would prompt them to change their procurement policies.

"There is a growing business and legislative need for CIOs to look at their own organisations to ensure that IT systems and services are as energy efficient as possible," said Richard Lanyon-Hogg, chief technical officer for green services at IBM.

"Recent client engagements, and this report, confirm that many organisations are unsure as to how to measure their IT carbon footprint and bring about sustainable improvements."

This trend looks likely to change as more high-profile companies such as Google, Dell and Strato set out clear plans to minimise or even neutralise carbon emissions.


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IT and the Environment: A New Item on the CIO's Agenda?

Energy efficiency not yet on IT department’s radar, despite soaring energy prices and environmental concerns.

  • Half of firms don't measure, or know, their IT-related energy spending.
  • Power consumption is not seen as an important procurement criteria.

Over a third of IT executives (42%) say their firm does not monitor its IT-related energy spending—and a further 9% don’t know if their firm monitors this. Of those that do monitor it, about one in four (24%) have seen their energy consumption increase over the past two years. This is according to IT and the environment: a new item on the CIO's agenda?, a new report from the Economist Intelligence Unit, which explores the efforts being made by organisations to measure and reduce the environmental impact of the IT function. It shows that although there is high visibility of environmental issues in organisations, few have anything approaching a cohesive strategy for dealing with it from an IT perspective.

However, rising energy costs and IT's growing demand for power is likely to put energy concerns higher on the agenda. The US Environmental Protection Agency (EPA) notes that servers and data centres in the US accounted for 1.5% of the country's total electricity consumption in 2006—more than double that consumed in 2000, and accounting for some US$4.5bn worth of electricity.

"Although concerns about energy efficiency and global warming are now high on the political agenda, the spotlight has not yet been turned onto the IT function," said James Watson, the report's editor. "This survey suggests that few firms have woken up to the fact that their IT infrastructure is already responsible for a significant proportion of their total energy costs."

In general, more than half of executives (54%) polled agree that their firm does not measure the environmental impact of its IT systems and policies—and just one-third (33%) say they do. In part, this is due to the lack of visibility about the issue: 64% agree that an industry standard on energy efficiency on IT equipment would cause them to change their procurement policies.

Richard Lanyon-Hogg, IBM Chief Technical Officer - Green Services, said: "There is a growing business need, and an emerging legislative one, for CIO's to look at their own organisations to ensure their IT systems and services are as energy efficient as possible. Recent client engagements and the Economist Intelligence Unit report confirm that despite this many organisations are unsure as to how to measure their IT carbon footprint and bring about sustainable improvements."


Other key findings from the report include:

  • Most organisations appear to be paying lip-service to green issues.

Although two-thirds of executives polled say that their organisation has a board-level executive responsible for energy and the environment, only 45% of firms have a programme in place to reduce their carbon footprint. And those that do have a carbon reduction strategy, the majority (52%) have no specific targets for it, although a small core (9%) aim to be carbon neutral by 2012.

  • When it comes to IT procurement, power consumption is not a significant criterion right now.

Reliability is the main deciding factor when buying IT equipment, according to 63% of respondents. This is followed by price (32%) and then after-sales support (30%). Despite rising energy costs, only 12% of respondents believe that the energy efficiency of IT equipment is a critical purchasing criterion. In comparison, 13% of executives rate delivery times as being a critical factor.

  • However, IT holds much scope for improvement.

Despite the current sense that little progress is being made, the IT function is well placed when it comes to reducing its environmental impact. By adopting existing energy efficiency methodologies and technologies, corporate servers and data centres could cut power use from current efficiency trends by 56% by 2011, according to the EPA. For the US alone, this would reduce projected electricity costs from some US$31bn to US$17bn, providing an obvious cost saving incentive—and also delivering a huge reduction in future CO2 emissions. Beyond the data centre, simple initiatives, such as switching off PCs when not in use and minimising unnecessary printing, can improve an organisation's green credentials and save money at the same time.

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