HP and the Environment

From Lauraibm

Current revision as of 13:34, 30 October 2007

MI Summary

Full article: HP and the Environment

Coverage in the Press

• HP's Printer Cartridges are an E-waste Disaster - Does the Company Really Care? (29-Oct-07)
• HP Researchers Working on "Greener" Data Centre (27-Oct-07)
• HP Sets New Milestones in Data Centre Energy Efficiency (23-Oct-07)
• Is Being "Green" the new Currency for Tech Companies? (20-Sep-07)
• HP helps Africa with recycling standards (26-Sep-07)
• Environmental Impact of CSR for Technology Companies in China (10-Sep-07)
• HP Unleashes Exceptional, Power Efficient Computing Performance in Latest Commercial PCs (6-Sep-07)
• HP offers greener approach to IT (3-Sep-07)
• HP and Bell unite to Go Green in the Data Centre (3-Sept-07)
• HP's Green Initiatives Listed (24-Aug-2007 )
• HP Laser Jets Help Keep Your Business in the Green
• HP offers 3-D thermal mapping for data centers (25-Jul-07)
• HP meets 1B pound recycling goal (13-Jul-07)
• HP unveils its green storage (11-Jul-07)
• HP: A Case Study of HP's Social and Environmental Responsibility Strategies in Supply Chain
• HP Meets Billion Pound Recycling Goal Six Months Early, Sets Target for 2 Billion Pounds by 2010 (13-Jul-07)
• HP Adds to its Green Data Centre Offering
• A True Test of HP's Green Commitment (Aug-07)

Full article: HP Laser Jets Help Keep Your Business in the Green

An HP press release about printing, containing ten ideas for running a green business:

1. Conserve Energy--turn off equipment when it's not being used.
2. Produce double-sided documents whenever possible.
3. Reduce fax-related paper waste by using digital images.
4. Recycle--Choose suppliers who take back packaging, supplies and hardware for reuse.
5. Detoxify--Many offices have toxic substances, such as used batteries and copier toner, on hand.
6. Utilize energy-efficient products in your environment.
7. Buy green--Tell suppliers that you're interested in sustainable products.
8. Use a Balanced Deployment Model--Using a model where selective desktop, centralized workgroup and data centre printing exists will reduce your overall power consumption and supplies costs.
9. Get employees involved
10. Communicate--Inform suppliers and customers about your efforts.

Full article: HP Unleashes Exceptional, Power Efficient Computing Performance in Latest Commercial PCs (6-Sep-07)

An HP press release for three new desktop PCs

Full article: New Green Technology Breakthroughs for the Enterprise (07-Sep-07)

Another article on the HP-Verdiem announcement.

Full article: Verdiem Transforms Green Technology with Three Key Breakthroughs (6-Sep-07)

Verdiem and HP announce a power-management solution for HP's PCs running Verdiem's Surveyor.

• Enables customers to measure and control energy used by PC networks, by putting PCs into low-power states.
• Surveyor reduces PC energy consumption by a third, on average.
• A 5,000-PC network pumps over 6 million pounds of CO₂ into the atmosphere a year. Thats the same as 475 mid-size vehicles on the road.

Full article: Environmental Impact of CSR for Technology Companies in China (10-Sep-07)

HP is finding that being green and promoting corporate social responsibility can actually increase operational efficiency in China. As many as two million Hong Kong Windows-based PC users first had the opportunity to upgrade to the Vista system, but only a small handful have devices with sufficient computing capacity to run Vista. Changing technologies like Vista decreases the length of time an average user take to replace their machine and in turn will only add to the nearly 400,000 computers thrown out in Hong Kong each year. In China, where HP has over 5,000 employees, the company has recently launched a first-of-its-kind public and private sector collaboration called the Cartridges for Dragon Recycling program. Communities benefit from a reduction of illegal e-waste dumps and trash.

HP offers 3-D thermal mapping for data centres (25-Jul-07)

HP is expanding its IT operations services business, by offering 3-D thermal mapping tools that detect and manage data centre hotspots. HP Thermal Zone Mapping displays a three-dimensional model of the data centre which identifies the flow of hot and cold air. This allows customers to locate potential trouble spots and arrange air conditioning for better efficiency. The addition of thermal modelling follows HP's Dynamic Smart Cooling' (DSC) service unveiled last year. DSC uses temperature monitors attached to server racks which can alter the air conditioning aimed at the unit when necessary. HP claims that customers can reduce data centre cooling energy costs by up to 45% by using the two services together. Pricing for the services starts at around $10,000 for a check-up. A top-tier implementation which includes 3-D thermal mapping runs at an average of about $100,000.

HP meets 1B pound recycling goal (13-Jul-07)

Having met its goal six months early to recycle 1 billion pounds (lbs) of electronics, HP said it has set a new target to recycle another billion pounds by the end of 2010. For those concerned that the materials recovered are being reused in HP computers, HP said that plastics and metals retrieved from recycled products have been used to make a range of new products, including car parts, clothes hangers, plastic toys, fence posts, serving trays and roof tiles.

HP unveils its green storage (11-Jul-07)

HP has introduced green storage technology which can cut storage array power and cooling costs in data centres by 50%. The new Enterprise Virtual Arrays (EVAs) help organisations that are seeking to optimise their hard drive utilisation and they have the ability to improve power efficiency by up to 45% compared with previous EVAs. In addition the corporation have enhanced the performance of tape drives based on the Linear Tape Open (LTO) 4 standard, new DAT 160 tape drives for SMBs, and the first HP storage works tape product developed exclusively for HP Blade System c-Class.

This announcement on green storage further enhances HPs dedication to delivering products that are environmentally friendlier.

HP Meets Billion Pound Recycling Goal Six Months Early, Sets Target for 2 Billion Pounds by 2010

HP has now committed to recovering a cumulative two billion pounds of electronics and print cartridges by the end of 2010; the target was set after the company met their original goal to recycle one billion pounds of electronics six months early.

This highlights HP’s commitment to environmental issues, and explains their leadership position in environmental responsibility. Other commitments of the corporation include making it practical and easy for customers to be environmentally responsible, driving significant reductions in their own environmental footprint and investing in research to further manage the environmental impacts of their products. It is exactly this effort which earned HP recognition as one of Fortune Magazine’s “Ten Green Giants” in April 2007.

HP Adds to its Green Data Centre Offering

HP has added Thermal Zone Mapping to its portfolio of green data centre services. Thermal Zone Mapping allows end users to arrange and manage air conditioning for optimal cooling. HP claims that combined with Dynamic Smart Cooling (DSC) the Thermal Zone Mapping function can result in energy cost savings of up to 45%.

However, in addition to the power and cooling issues virtualisation, systems management, and automation are all required to achieve efficient energy use.

What the Vendor says about itself

• HP's commitment to environmentally sustainable development
• HP: Environmental, Health and Safety Policy
• HP: Material Use
• HP: Product Design, Return and Recycling Programs
• HP: Logistics
• HP: Operational Management
• HP: Climate
• HP: Waste
• HP: Water
• HP: Employee Travel
• HP: Energy Use

HP and Analysts

• HP Fine Tunes its Strategy Around Green Computing and Energy Efficiency (Apr-07)

For an overview on the topic(s), see also

• Vendors and the Environment