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From Joe
Hey Joe,“Triggers” rocks! Two years ago I was a cubicle rat haitng every day I had to drag my butt into the office for the unfulfilling job I couldn’t stand. I decided to put up or shut up and do something about it, so I started selling a book/info-product I had written online, but I had NO IDEA what I was doing. I had never built a website or sold ANYTHING in my life, I had never even heard the word “copywriter”. My sales page sucked, and then I bought The Ad Week Copywriting Handbook and Triggers, and things started to click. Sales started coming, I improved my copy, got some more sales, rinse, repeat, and now everything is different. With the help of Triggers and the preposterously fantastic education you gave me through your books, I now have not ONE product in Clickbank’s top 10 for my category, but FOUR PRODUCTS in the top ten! I quit my job long ago, have more than enough financial security for my family, and honest to God LOVE what I do. In the past two years I’ve read 83 books on marketing and copywriting, and spent at least $10,000 on various programs to improve my marketing and copy chops. Out of those 83 books and probably 50 hours of other material, Triggers is one of the 10 or so books I plan on reading every year to make sure I’m doing things RIGHT and keeping my business on track and primed for growth. I’ve already read it at least three times, and I think it improved my bottom line each time. I honestly don’t think anyone needs any other book or program on copy if they have Triggers and The Ad Week Copywriting Handbook, there’s nothing that you didn’t already cover, and cover BETTER.I wrote you a thank you letter the first time I read your books because they helped so much, so I’ll say it again THANKS!Rich PrestaP.S. No seriously, I wrote you before, I’m the guy who sent you the Bob Chinn’s book!