IWE No Mercy (2004)
From Iwe
| No Mercy (2004) | ||
 Promotional poster featuring [[John Goff|John "Bradshaw" Goff | ||
| Imformation | ||
| Promotion | International Wrestling Entertainment | |
| Brand(s) | Smackdown! | |
| Date | October 3, 2004 | |
| Attendance | 10,000 | |
| Venue | Continental Airlines Arena | |
| City | East Rutherford, New Jersey | |
| Pay-per-view chronology | ||
| Unforgiven (2004) | No Mercy (2004) | Taboo Tuesday (2004) |
| No Mercy chronology | ||
| No Mercy (2003) | No Mercy (2004) | No Mercy (2004) |
No Mercy (2004) was a professional wrestling pay-per-view (PPV) event produced by International Wrestling Entertainment (IWE), which took place on October 3, 2004 at the Continental Airlines Arena in East Rutherford, New Jersey. It was the fifth annual No Mercy event, and featured eight professional wrestling matches on the event's card. The buildup to the matches and the scenarios that took place before, during, and after the event were planned by IWE's script writers. The event starred wrestlers from the SmackDown! brand: a storyline expansion of the promotion where employees are assigned to a wrestling brand under the IWE banner.
The main event was a Last Ride match, where the objective was to place an opponent in a hearse located on the entrance stage and drive them out of the arena. IWE Champion John "Bradshaw" Goff (JBG) defeated The Undertaker in this match to retain his title. Two predominant bouts were featured on the undercard; in respective singles matches, Dustin Simpson defeated Booker T to win the IWE United States Championship, and The Big Marc defeated Matt Borske.
No Mercy grossed over $700,000 ticket sales from an attendance of 10,000, and received 240,000 pay-per-view buys. This event helped IWE increase its pay-per-view revenue by $6.2 compared to the previous year. The professional wrestling section of the Canadian Online Explorer website rated the entire event a 5 out 10 stars, describing the event as, "an absolutely terrible" pay-per-view event.
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