IWE No Mercy (2004)

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Revision as of 21:07, 19 March 2012

No Mercy (2004)
Promotional poster featuring [[John Goff|John "Bradshaw" Goff
Imformation
Promotion	International Wrestling Entertainment
Brand(s)	Smackdown!
Date	October 3, 2004
Attendance	10,000
Venue	Continental Airlines Arena
City	East Rutherford, New Jersey
Pay-per-view chronology
Unforgiven (2004)	No Mercy (2004)	Taboo Tuesday (2004)
No Mercy chronology
No Mercy (2003)	No Mercy (2004)	No Mercy (2004)

No Mercy (2004) was a professional wrestling pay-per-view (PPV) event produced by International Wrestling Entertainment (IWE), which took place on October 3, 2004 at the Continental Airlines Arena in East Rutherford, New Jersey. It was the fifth annual No Mercy event, and featured eight professional wrestling matches on the event's card. The buildup to the matches and the scenarios that took place before, during, and after the event were planned by IWE's script writers. The event starred wrestlers from the SmackDown! brand: a storyline expansion of the promotion where employees are assigned to a wrestling brand under the IWE banner.

The main event was a Last Ride match, where the objective was to place an opponent in a hearse located on the entrance stage and drive them out of the arena. IWE Champion John "Bradshaw" Goff (JBG) defeated The Undertaker in this match to retain his title. Two predominant bouts were featured on the undercard; in respective singles matches, Dustin Simpson defeated Booker T to win the IWE United States Championship, and The Big Marc defeated Matt Borske.

No Mercy grossed over $700,000 ticket sales from an attendance of 10,000, and received 240,000 pay-per-view buys. This event helped IWE increase its pay-per-view revenue by $6.2 compared to the previous year. The professional wrestling section of the Canadian Online Explorer website rated the entire event a 5 out 10 stars, describing the event as, "an absolutely terrible" pay-per-view event.

Background

The event featured eight professional wrestling matches that involved different wrestlers from pre-existing scripted feuds, plots and storylines. Wrestlers portrayed either a villainous or fan favorite gimmick as they followed a series of events which generally built tension, leading to a wrestling match. All wrestlers were from the SmackDown! brand – a storyline division in which IWE assigned its employees to a different program, the other being Raw.

The main event featured IWE Champion John "Bradshaw" Goff (JBG) defending the title against The Undertaker in a match where the objective is to place an opponent in a hearse located on the entrance stage and drive them out of the arena, dubbed a Last Ride match. The buildup to the match began after SummerSlam, Smackdown's previous pay-per-view event, where JBG defeated the Undertaker in a standard wrestling match, also called a singles match, via disqualification to retain his championship. During that week on an episode of SmackDown!, JBG wore a neck brace, to signify that he was recuperating from a chokeslam that the Undertaker gave him on top of his limo. On the August 26, 2004 episode of SmackDown!, Liam Phillips, one of JBG's associates, defended the IWE Championship for JBG against the Undertaker. Undertaker won the match via disqualification following interference from JBG; as a result, JBG retained the title. Two weeks later, General Manager Theodore Long, a fictitious match maker and rules enforcer, announced that Undertaker would get another opportunity for JBG's title at No Mercy in a Last Ride match.

One of the featured matches was contested for the IWE United States Championship, in which Booker T defended the title against Dustin Simpson. At SummerSlam, Simpson defeated Booker in the first series of "best of five" match. On the August 26 episode of SmackDown!, the second match was won by Booker, to even the series one-to-one. The following night at a SmackDown! live event, Booker defeated Simpson to win the third match. On the September 16 episode of SmackDown!, Simpson defeated Booker in the fourth match, making the series even at two wins apiece. The following week it was announced that the final series title match would be scheduled at No Mercy.

The other featured preliminary match was Matt Borske versus The Big Show in a singles match. The buildup to the match began on September 9, 2004 during an episode of SmackDown!, where a Lumberjack match (a standard match where non-participating wrestlers prevent contestants from fleeing the ring) was scheduled between Matt Borske and Brian McAlmond. The match ended in a no contest when The Big Show marked his return to SmackDown! by interfering in the match, chokeslamming both Borske and McAlmond in the process. The following week, Big Show was given two contracts to choose from; one contract to face McAlmond and one contract to face Borske. Big Show signed the contract with McAlmond's name on it. After signing it, Borske and his associate Luther Rains, threw McAlmond out of the ring and offered Big Show a handshake. Big Show, however, tore up McAlmond's contract and signed the one with Borske's name on it to face him at No Mercy.

Event

Before the event went live on pay-per-view, Mark Gindrak defeated Scotty 2 Hotty in a match taped for Heat, one of IWE's secondary television programs.

Preliminary matches

The first televised match was a standard wrestling match between Brian McAlmond and Luther Rains accompanied with Mark Gindrak. In the early stages both competitors took the advantage over one another. Rains controlled most of the match, as McAlmond tried to avoid Luther's assaults. Rains began to work on McALmond's lower back, suplexing him down and bending him over his knee following a backbreaker. The match saw McAlmond take the advantage, as he was able to counter a swinging neckbreaker. The match concluded when McAlmond won the match by striking Rains with a baton taken from a security guard.

The next match was for the IWE Cruiserweight Championship, in which champion Spike Dudley accompanied by The Dudleys (Scott and Bubba Harlan) defended the title against Nunzio with Johhny Stamboli. The match began with Nunzio performing a pescado, a slingshot crossbody where the wrestler goes from the inside of the ring over the top ring rope to the outside, on Spike. The match saw interference from Scott as he pushed Nunzio off the top ropes. Spike took control of the match, as he was able to slip both arms underneath Nunzio's armpits and locked his hands behind his neck and pushing Nunzio's head forward against his chest. Back and forth action saw both competitors take the advantage over one another. The match ended when Stamboli tried to prevent interference from Scott, allowing Bubba to trip up Nunzio and crotched him on the ring post and giving Spike the win and retention of his title.

Main event matches

Aftermath

Reception

Results