My Innovative Company: Tivo

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I've chosen to research Tivo as my innovative company because I am interested in the direction of television and know that Tivo has changed - and will continue to change - television as we've known it. Throughout the history of television, there have been several changes that have dramatically altered television (VCR, cable, etc). Tivo will change advertising in television and this alone is a transition worth researching. Tivo has been innovative in a significant way already and I am interested to see what the next steps will be. links: [1] [www.tivo.com] [2]

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