2e

From Ibc

Example of a successful brand image in Lithuania / Portugal.

Brand image is a set of knowledge, beliefs and education that are associated to an offer for a determined public. It is transmited by the product with the feelings and the important information that it could give for the customer. It could understood with the name, symbol or sign.

In Portugal it����¯�¿�½���¯���¿���½������¯������¿������½����¯�¿�½������¯����¯�¿�½������¿����¯�¿�½������½����¯�¿�½���¯���¿���½������¯������¿������½����¯�¿�½���¯���¿���½����¯�¿�½������´s similar to what happens in other countries, there are different brands whose subsistence depends essentially on the same name that won in the market. For example brands such as Coca-Cola, Nestle, Volkswagen, Regina, Danone, among others, are trademarks whose name is translated in confidence that consumers have, hence the launch of new products is usually a factor further facilitated by the prestige that brand has on the market.

Developing and maintaining a brand image is vital to any successful marketing and communication campaign.

Lithuanian successful brands:

Lithuanian beer:

The Lithuanian beer is very popular in all over Europe; it was accepted one of the best beer in Europe, with good quality and long history.The brands like "Kalnapilis", "Utenos alus", "Kvietinis", "Svyturio alus". Lithuanias prefer to drink Lithuanian beer more then foreigners, because we have various choice of it; and people never felt chagrined of it. Even foreigners flatter our beer, and indulging it when coming to Lithuanian. The customers are different level of society, because the prices are different, you could find cheap beer 0, 40 cents of 0, 5 liter of bottle; and expensive more for the same bottle almost 1 euro.

Link: http://www.beerwinevodka.com/lithuania.htm

http://media.search.lt/GetFile.php?OID=97073&FID=282315

Kedainiu cucumbers:

Cucumbers are growing up in city Kedainiai, the name of city is popular because of that and the company is established there. Why Kedainiu cucumbers are so popular, the brand is known and well traded? There is well known politic Uzpachikas, who is living in that city and he advertise these products, he was the owner of the Cucumbers Company and people of that reason; prefer these cucumbers and not other brands. The politic helped lot of people in different areas, so the name of his company is well known. Afcourse the company produce not only pickled cucumbers, other goods too like the pickled beetroots, pickled cabbage, special mixed for soups, or salads.

Link: http://www.kkf.lt/lt/ma1

“Rokiskis Cheese": http://www.rokiskio.com/rs-en.php

It is one of the first established milk’s conversion companies in Lithuania. Their milk’s products are supplied all over Lithuania and abroad like: Italy, Germany, Greece, Ireland, Israel, and Russia. The products are well considered and gain major popularity in foreign countries. The most popular product to export is a ferment cheese.

The brands and product lines of “Zemaitijos pienas“:

- Cheeses: „Dziugas“, „Zementalis“, a ferment cheese „Jovaras“;

- The ecological milk products of „Dobilas“ (means clover);

- The production line of „MAGIJA“, which produces chocolate-coated curd cheese, joghurts and sweet and normal taste curds;

- Riven cheese sausages;

- The fatless milk food brand „VASARA“ (means the summer);

- Not expensive but well quality;s products of „LANKU“ (means meadow), which produces sour cream, milk, kefir, cheese and other products;

- „SAULUTE“ (means sun) and „Seimininkes“ (means mistress) butters;

- The natural mineral water „Tiche“;

- And ice-cream „Baltoji varnele“.

Zemaitija's milk "Zemaitijos pienas" ltd: http://www.zpienas.lt/