2d

From Ibc

National versus international brands in Lithuania / Portugal.

National brands in Lithuania 1925 January 27th the president of Lithuania Aleksandras Stulginskis in the news of government announced the law of “the law to protect Lithuanian brands”. Till the autumn of this year the brand of Lithuanian tourism and business will be created. The project of creating this brand started in 2006.

The creation of Lithuanian brand is still in progress. There is published a competition of creating it. Although this competition is being asked to stop because of the problem of brands similarity to Canada’s Ontario province London city (created in 1855), which opposed proposed creating this type of National Lithuanian brand. Eventually creating this type of Lithuanian brand was refused and now there are being searched other images of creating a brand.

Lithuanian brand: The slogan for Lithuanian brand would be: “the natural – green”.

Lithuanian and Canadian brand: