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From Ibc
Example of a brand image problem in Lithuania / Portugal.
The brand image problem in Lithuania can be very simple, but at the same time it makes damage to others companies. It�s a big problem when the companies brand image is identical, if even the goods or services are not equal and even similar. We could say that is not legal, but nowadays companies responsible for registration of brand image don�t care about that. It can damage one of the companies image and its dissimilarity.
OPTIMA LINIJA � this is group of products which are produced in the Lithuanian shop Maxima, the products are cheapest in the market, but bad quality. It is not only goods of food, there is of course fast turnover manufactured goods. Of this reason lots of people don�t choose these brand products. People are not satisfied with this products quality and appearance, although price is cheapest one. People with low income can let themselves to choose these brands of goods. Another brand is MAXIMA its cheap product in Lithuania in shop Maxima, but some goods are not the same quality as usual brands. The appearance and package not makes people to attract attention. Of that reason, Lithuanians don�t want to buy those products.
