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From Ibc

Example of a brand image problem in Lithuania / Portugal.

The brand image problem in Lithuania can be very simple, but at the same time it makes damage to others companies. It’s a big problem when the companies brand image is identical, if even the goods or services are not equal and even similar. We could say that is not legal, but nowadays companies responsible for registration of brand image don’t care about that. It can damage one of the companies image and its dissimilarity