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From Ibc

Current revision as of 11:29, 23 April 2008

Example of a successful brand image in Lithuania / Portugal.

Brand image is a set of knowledge, beliefs and education that are associated to an offer for a determined public. It is transmited by the product with the feelings and the important information that it could give for the customer. It could understood with the name, symbol or sign.

In Portugal it´s similar to what happens in other countries, there are different brands whose subsistence depends essentially on the same name that won in the market. For example brands such as Coca-Cola, Nestle, Volkswagen, Regina, Danone, among others, are trademarks whose name is translated in confidence that consumers have, hence the launch of new products is usually a factor further facilitated by the prestige that brand has on the market.

Developing and maintaining a brand image is vital to any successful marketing and communication campaign.

Lithuanian successful brands:

Lithuanian beer:

The Lithuanian beer is very popular in all over Europe; it was accepted one of the best beer in Europe, with good quality and long history.The brands like "Kalnapilis", "Utenos alus", "Kvietinis", "Svyturio alus". Lithuanias prefer to drink Lithuanian beer more than foreigners, because we have various choice of it; and people never felt chagrined of it. Even foreigners flatter our beer, and indulging it when coming to Lithuanian. The customers are different level of society, because the prices are different, you could find cheap beer 0, 40 cents of 0, 5 liter of bottle; and expensive more for the same bottle almost 1 euro.

Link: http://www.beerwinevodka.com/lithuania.htm

http://media.search.lt/GetFile.php?OID=97073&FID=282315

Kedainiu cucumbers:

Cucumbers of this company are grown up in Kedainiai, the name of city is popular because the company was established there. Also these cucumbers gained popularity from a political side. The brand is known and well traded. There was well known politicion Uspaskich, who was living in that city and he advertised these products by putting his image on the cover of its pot. He was the owner of one firm, which owned the Cucumbers Company and he made its cucumbers famous. But later as he was removed from his position, cucumbers with his view were stopped to produced. Of course the company produces not only pickled cucumbers, bur other goods like the pickled beetroots, pickled cabbage, special mixed for boiling soups, or making salads.

Link: http://www.kkf.lt/lt/ma1

�Rokiskis Cheese": http://www.rokiskio.com/rs-en.php

"Zemaitijos pienas"

It is one of the first established milk�s conversion companies in Lithuania. Their milk�s products are supplied all over Lithuania and abroad like: Italy, Germany, Greece, Ireland, Israel, and Russia. The products are well considered and gain major popularity in foreign countries. The most popular product to export is a ferment cheese.

The brands and product lines of �Zemaitijos pienas�:

- Cheeses: �Dziugas�, �Zementalis�, a ferment cheese �Jovaras�;

- The ecological milk products of �Dobilas� (means clover);

- The production line of �MAGIJA�, which produces chocolate-coated curd cheese, joghurts and sweet and normal taste curds;

- Riven cheese sausages;

- The fatless milk food brand �VASARA� (means the summer);

- Not expensive but well quality;s products of �LANKU� (means meadow), which produces sour cream, milk, kefir, cheese and other products;

- �SAULUTE� (means sun) and �Seimininkes� (means mistress) butters;

- The natural mineral water �Tiche�;

- And ice-cream �Baltoji varnele�.

Zemaitija's milk "Zemaitijos pienas" ltd: http://www.zpienas.lt/