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From Ibc
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| + | Lithuanian successfull brands: | ||
Lithuanian beer: | Lithuanian beer: | ||
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Rokiškis Cheese "Rokiškio sūris": | Rokiškis Cheese "Rokiškio sūris": | ||
http://www.rokiskio.com/rs-en.php | http://www.rokiskio.com/rs-en.php | ||
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| + | Žemaitija's milk "Žemaitijos pienas": | ||
| + | http://www.zpienas.lt/ | ||
Revision as of 12:47, 20 April 2008
Example of a successful brand image in Lithuania / Portugal.
Brand image is a set of knowledge, beliefs and education that are associated to an offer for a determined public. It is transmited by the product with the feelings and the important information that it could give for the customer. It could understood with the name, symbol or sign.
In Portugal it���´s similar to what happens in other countries, there are different brands whose subsistence depends essentially on the same name that won in the market. For example brands such as Coca-Cola, Nestle, Volkswagen, Regina, Danone, among others, are trademarks whose name is translated in confidence that consumers have, hence the launch of new products is usually a factor further facilitated by the prestige that brand has on the market.
Developing and maintaining a brand image is vital to any successful marketing and communication campaign.
Lithuanian successfull brands:
Lithuanian beer: http://www.beerwinevodka.com/lithuania.htm
Kedainiu cucumbers: http://www.kkf.lt/lt/ma1
Rokiškis Cheese "Rokiškio sūris": http://www.rokiskio.com/rs-en.php
Žemaitija's milk "Žemaitijos pienas": http://www.zpienas.lt/
