2d

From Ibc

Current revision as of 09:47, 16 May 2008

National versus international brands in Lithuania / Portugal.

National brands in Lithuania 1925 January 27th the president of Lithuania Aleksandras Stulginskis in the news of government announced the law of â??the law to protect Lithuanian brandsâ??. Till the autumn of this year the brand of Lithuanian tourism and business will be created. The project of creating this brand started in 2006.

The creation of Lithuanian logo is still in progress. There is published a competition of creating it. Although this competition is being asked to stop because of the problem of logos similarity to Canadaâ??s Ontario province London city (created in 1855), which opposed proposed creating this type of National Lithuanian logo. Eventually creating this type of Lithuanian logo was refused and now there are being searched other images of creating it.

Lithuanian logo: The slogan for Lithuanian logo would be: â??the natural â?? greenâ??.

Lithuanian and Canadian logos:

There are some examples of Lithuanian brands:

Druskininkų Rasaâ?? mineral water - http://www.rasa.lt/main.php?id=100&lang=2

The newspaper â??Vakaro žiniosâ??:

The chocolate sweets "KARŪNA":

The beer â??Kalnapilisâ??: and "Utenos beer":

Some bigger companies, which have succeeded to compete in the international market, have reached popularity. However the Lithuanian market is not strong enough to exceed the multinational competition. For example the sweets factory â??KARŪNAâ?? is not selling more than other competing Lithuanian factories or multinational sweets fabrics like Snickers and Malteser (â??Masterfoodâ??). But Lithuanian beer is keeping the highest preference in selling in the Lithuanian market. Lithuanians are used to buying Lithuanian beer instead of imported one.

National Brands in Portugal

In Portugal, some major national brands such Luso (bottled water Company), GALP (gas selling company, Continente (supermarket chain), Delta (coffee producer), TMN (cell phone company), PT (phone company), just to mention a few, have great market share in their business areas as well as a great loyalty among the portuguese consumers.

Delta http://www.delta-cafes.pt/

The bottled water Luso, was created in 1894, and since then has become the most succesful and highest selling bottled water in Portugal, with a 23% share of the market. Portuguese people do prefer national waters like luso, vitalis and others, instead of more famous international water brands like evian.

http://www.sociedadeagualuso.pt

In some areas of consumption more than others portuguese people have greater prefence for national products than international ones. For instance portuguese people don´t really have the habit of drinking international imported wines, firstly because they are considerably more expensive and secondly because Portugal has a great and wide choice of wines particularly the ones from the southern part of the country.

In the communications sector portuguese people also prefer portuguese brands rather than international ones like Vodafone, beign TMN (with about 6 million clients ) and PT (Portugal Telecom)the prefered communication operators, both with great acceptance and confidence from the portuguese.

http://www.telecom.pt/ http://www.tmn.pt/

Finally, Delta is one of the oldest, most carismatic and well-know brands in Portugal, beign comercialized in most of the cafes.

Delta http://www.delta-cafes.pt/

Internation Brands In Portugal

In this small text I am trying to talk about international brands that cause a very strong and positive impact in Portugal and in our society in general.

I am begining to refer Nike, a very special and famous brand. Probably the most known in our country and one of the most known in the world. Nike is a kind of brand that makes products and services in a very high quality, and we can talk about trousers, tennis, shirts, jeans, perfums, it is rare but exist, and many other things such as football and basketball balls. In my honest opinion, Nike is the most high quality brand of sport in the world. The have a very good and dtrong share market in business, and it atracts many kinds of peopleto pay good value for money in their products and services.

But we have much more brands that are also very well-known, and carismatic for people. I can remember and refer Hugo Boss, a very famous and well-known brand, expensive, but with very quality. It is specialy for men. This kind of brand make people fell good and confident with yourself to fight another day.

The other brand, for instance Massimo Dutti, is also a very special and international brand in our country. It is specialy for older and middle age women. we can see this brands in shops in the commercial centers, in the streets such as the Hugo boss, and many others- Zara, etc. They comercialize a very quantity and quality of many products and services like, shirts, perfums, ties- for men, and many others.

Zara is also a very interesting international brand in Portugal. It is specialy for womens too.