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From Ibc

Current revision as of 11:56, 18 December 2007

Advertising versus publicity.

Advertising is one of the most seen things in a public places, television, newspapers, internet, etc. There are different ways of advertising in Lithuania:

1. World-of-mouth – when people tell their friends about the benefits of products or services that they have purchased. This virtually advertising is probably the most effective non-paid advertising.

2. Some companies hire advertising agencies to create an advert of their product or service.

3. Counter-cyclical advertising – this from is used in a companies in case to avoid advertising wars with their competitors.

4. A build board (a poster on a boarding (U.K.)).

5. A newspaper advert.

6. A TV commercial.

7. Radio commercial.

8. A cinema advert.

9. Sponsorship’s adverts.

10. A sandwich board, etc.

Advertising always runs together with publicity. The main difference among them is that publicity is the most important element of public relations (PR) and is any mention of a company’s product that is not paid for, in any medium read viewed or heard by a company’s customers or potential customers, aimed at assisting sales. Publicity makes a big influence for companies, because it is treated to be more reliable and true information in a society. People trust publicity more than advertising. In Lithuania publicity is run by The Code of Ethics of Lithuanian Journalists and Publishers. Although it says that the main purpose of journalism is to state the true information, the journalists work and belong to their own companies, which compete between each other, and tries to represent the most attractive and impressive information for people eyes. But still it remains more trustful information comparing with advertising.

Advertising and publicity are extremely complementary. As for example, magazine could write about your track record, service or product and at the same time in another page would plastered your advertisement. The article posted in the magazine, newspaper or showed through TV gives much more credibility of company’s services and products.

Nowadays, advertising and publicity are very important for de consummers. there is a big diference between advertising and publicity. advertising is paid by companies for the consummers know about they new products and the publicity is something that isn't paid for. the advertising show a produt and the publicity show the "humanity" of a company. the best way of advertising in Portugal is the Word of mouth but there is a lot of ways of advertising like a billboard, newspaper advertisements, tv commercial, cinema advert, radio commercial and so on. the majority of companies who want advertise their products select specialized compannies advertizes for that becou se they have specilized people for do that. Is something that is very expensive especially if it is on a Tv commercial.