2e

From Ibc

(Difference between revisions)
Line 3: Line 3:
Brand image is a set of knowledge, beliefs and education that are associated to an offer for a determined public. It is transmited by the product with the feelings and the important information that it could give for the customer. It could understood with the name, symbol or sign.  
Brand image is a set of knowledge, beliefs and education that are associated to an offer for a determined public. It is transmited by the product with the feelings and the important information that it could give for the customer. It could understood with the name, symbol or sign.  
-
In Portugal it����¯�¿�½���¯���¿���½������¯������¿������½����¯�¿�½���¯���¿���½����¯�¿�½������´s similar to what happens in other countries, there are different brands whose subsistence depends essentially on the same name that won in the market. For example brands such as Coca-Cola, Nestle, Volkswagen, Regina, Danone, among others, are trademarks whose name is translated in confidence that consumers have, hence the launch of new products is usually a factor further facilitated by the prestige that brand has on the market.
+
In Portugal it����¯�¿�½���¯���¿���½������¯������¿������½����¯�¿�½������¯����¯�¿�½������¿����¯�¿�½������½����¯�¿�½���¯���¿���½������¯������¿������½����¯�¿�½���¯���¿���½����¯�¿�½������´s similar to what happens in other countries, there are different brands whose subsistence depends essentially on the same name that won in the market. For example brands such as Coca-Cola, Nestle, Volkswagen, Regina, Danone, among others, are trademarks whose name is translated in confidence that consumers have, hence the launch of new products is usually a factor further facilitated by the prestige that brand has on the market.
Developing and maintaining a brand image is vital to any successful marketing and communication campaign.
Developing and maintaining a brand image is vital to any successful marketing and communication campaign.
Line 12: Line 12:
'''Lithuanian beer''':
'''Lithuanian beer''':
-
The Lithuanian beer is very popular in all over Europe; it was accepted one of the best beer in Europe, with good quality and long history.The brands like "Kalnapilis", "Utenos alus", "Kvietinis". Lithuanias prefer to drink Lithuanian beer more then foreigners, because we have various choice of it; and people never felt chagrined of it. Even foreigners flatter our beer, and indulging it when coming to Lithuanian. The customers are different level of society, because the prices are different, you could find cheap beer 0, 40 cents of 0, 5 liter of bottle; and expensive more for the same bottle almost 1 euro.  
+
The Lithuanian beer is very popular in all over Europe; it was accepted one of the best beer in Europe, with good quality and long history.The brands like "Kalnapilis", "Utenos alus", "Kvietinis", "Svyturio alus". Lithuanias prefer to drink Lithuanian beer more then foreigners, because we have various choice of it; and people never felt chagrined of it. Even foreigners flatter our beer, and indulging it when coming to Lithuanian. The customers are different level of society, because the prices are different, you could find cheap beer 0, 40 cents of 0, 5 liter of bottle; and expensive more for the same bottle almost 1 euro.  
'''Link:''' http://www.beerwinevodka.com/lithuania.htm
'''Link:''' http://www.beerwinevodka.com/lithuania.htm
Line 18: Line 18:
http://www.packagingeurope.com/images/news/190907_023448_utenos.jpg
http://www.packagingeurope.com/images/news/190907_023448_utenos.jpg
-
http://www.lemarkbbc.com/images/bottles/680_Kvietinis.JPG
+
http://www.efoto.lt/files/images/5070/Picture%20004.medium.jpg
 +
 
 +
http://media.search.lt/GetFile.php?OID=97073&FID=282315
http://www.stawskidistributing.com/images_bottels/Kalnapilis_Oryginal_7-30.jpg
http://www.stawskidistributing.com/images_bottels/Kalnapilis_Oryginal_7-30.jpg
Line 37: Line 39:
-
Roki������¡kis Cheese "Roki������¡kio s������«ris":
+
Roki����¯�¿�½������¡kis Cheese "Roki����¯�¿�½������¡kio s����¯�¿�½������«ris":
http://www.rokiskio.com/rs-en.php
http://www.rokiskio.com/rs-en.php
-
������½emaitija's milk "������½emaitijos pienas":
+
����¯�¿�½������½emaitija's milk "����¯�¿�½������½emaitijos pienas":
http://www.zpienas.lt/
http://www.zpienas.lt/

Revision as of 12:42, 21 April 2008

Example of a successful brand image in Lithuania / Portugal.

Brand image is a set of knowledge, beliefs and education that are associated to an offer for a determined public. It is transmited by the product with the feelings and the important information that it could give for the customer. It could understood with the name, symbol or sign.

In Portugal it����¯�¿�½���¯���¿���½������¯������¿������½����¯�¿�½������¯����¯�¿�½������¿����¯�¿�½������½����¯�¿�½���¯���¿���½������¯������¿������½����¯�¿�½���¯���¿���½����¯�¿�½������´s similar to what happens in other countries, there are different brands whose subsistence depends essentially on the same name that won in the market. For example brands such as Coca-Cola, Nestle, Volkswagen, Regina, Danone, among others, are trademarks whose name is translated in confidence that consumers have, hence the launch of new products is usually a factor further facilitated by the prestige that brand has on the market.

Developing and maintaining a brand image is vital to any successful marketing and communication campaign.


Lithuanian successful brands:

Lithuanian beer:

The Lithuanian beer is very popular in all over Europe; it was accepted one of the best beer in Europe, with good quality and long history.The brands like "Kalnapilis", "Utenos alus", "Kvietinis", "Svyturio alus". Lithuanias prefer to drink Lithuanian beer more then foreigners, because we have various choice of it; and people never felt chagrined of it. Even foreigners flatter our beer, and indulging it when coming to Lithuanian. The customers are different level of society, because the prices are different, you could find cheap beer 0, 40 cents of 0, 5 liter of bottle; and expensive more for the same bottle almost 1 euro.

Link: http://www.beerwinevodka.com/lithuania.htm

190907_023448_utenos.jpg

Picture%20004.medium.jpg

http://media.search.lt/GetFile.php?OID=97073&FID=282315

Kalnapilis_Oryginal_7-30.jpg


Kedainiu cucumbers:

Cucumbers are growing up in city Kedainiai, the name of city is popular because of that and the company is established there. Why Kedainiu cucumbers are so popular, the brand is known and well traded? There is well known politic Uzpachikas, who is living in that city and he advertise these products, he was the owner of the Cucumbers Company and people of that reason; prefer these cucumbers and not other brands. The politic helped lot of people in different areas, so the name of his company is well known. Afcourse the company produce not only pickled cucumbers, other goods too like the pickled beetroots, pickled cabbage, special mixed for soups, or salads.

Link: http://www.kkf.lt/lt/ma1

kedainiu_marinuoti_agurkai%20copy.jpg

kedainiu_kopustu_sriuba11%20copy.jpg



Roki����¯�¿�½������¡kis Cheese "Roki����¯�¿�½������¡kio s����¯�¿�½������«ris": http://www.rokiskio.com/rs-en.php

����¯�¿�½������½emaitija's milk "����¯�¿�½������½emaitijos pienas": http://www.zpienas.lt/

Retrieved from "http://editthis.info/ibc/2e"
Personal tools