2d

From Ibc

Revision as of 08:44, 27 March 2008

National versus international brands in Lithuania / Portugal.

National brands in Lithuania 1925 January 27th the president of Lithuania Aleksandras Stulginskis in the news of government announced the law of “the law to protect Lithuanian brands”. Till the autumn of this year the brand of Lithuanian tourism and business will be created. The project of creating this brand started in 2006.

The creation of Lithuanian logo is still in progress. There is published a competition of creating it. Although this competition is being asked to stop because of the problem of logos similarity to Canada’s Ontario province London city (created in 1855), which opposed proposed creating this type of National Lithuanian logo. Eventually creating this type of Lithuanian logo was refused and now there are being searched other images of creating it.

Lithuanian logo: The slogan for Lithuanian logo would be: “the natural – green”.

Lithuanian and Canadian logos:

There are some examples of Lithuanian brands:

Druskininkų Rasa“ mineral water - http://www.rasa.lt/main.php?id=100&lang=2

The newspaper „Vakaro žinios“:

The chocolate sweets "KARŪNA":

The bear “Kalnapilis”: and "Utenos beer":

Some bigger companies, which are succeeded to compete with international market, have reached the popularity. However Lithuanian market is not strong enough to exceed the multinational competition. For example the sweets fabric “KARŪNA” is not selling more than other competed Lithuanian fabrics or multinational sweets fabrics like Snickers and Malteser (“Masterfood”). But Lithuanian beer is keeping the highest preference in selling in Lithuanian market. Lithuanians are used to buy a Lithuanian beer instead of imported one.