You can't think, so you pick this option.

From Create Your Own Story

Let me spell it out for you. I.T I.S A T.H.O.U.G.H.T L.I.G.H.T.E.R

That means you make it happen with thought. Omg? Genius!

Try again. This time you have a 50/50 shot of making the right choice.

You take this as meaning...

• You need a lighter with the label thought on it to light the lighter.
• You light it with your thoughts.