Rocky Mountain Chai BBYO

From Wikibbyo

Tom Okeefe April 6th, 2009 6:04 am Another company to look at and that paved the road for many is GoToMeetings.com It's not the best loikong Visual Design but they mastered the way to get people to 1. Try the product. 2. Buy It. it's a formula they tweaked over the years that works. Features/Benefits and clear CTAs and many other elements. They've flooded the web with landing pages and micro sites and tested non-stop until they came up with a winning formula (for them). AIDA is key!!!!The most important thing is to TEST TEST TEST and TEST! It's the web the shelf life is short and can be switched in minutes. Try different versions of everything that is listed above until you find the best formula that works for your product. Good article.-Tom