IBM Wins CNET's Green IT Initiative of the Year Award
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Full story: IBM Wins CNET's Green IT Initiative of the Year Award
September 2007 saw IBM win the Green IT Initiative of the Year Award at the fifth annual CNET Networks UK Business Technology Awards, for their Project Big Green. The company were given the prize in the hope that they would use their position to improve the extent to which the IT industry is really embracing green technology. It is only through co-operation across the whole industry that there will be a movement away from “greenwashing” towards rebuilding the industry to truly embrace sustainability.
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IBM has won the coveted inaugural Green IT initiative of the Year award at the fifth annual CNET Networks UK Business Technology Awards, for Project Big Green, the cross-IBM effort to protect the environment, reduce clients’ energy costs, and offer them a roadmap leading to better environmental IT practices.
The Green IT initiative of the Year award, sponsored by Computer Aid International, was included in this year’s awards to reflect the increasing environmental concerns within the industry and the positive role IT can play in protecting the environment.
The other finalists in the category were Comtec Power with its Comtec Datacentre Eco-Structure; PC World with its Green PC Range; and Ricoh UK’s Tree Dedication Programme: Phase 2 ‘Seeds for Africa’.
Winners
CNET Networks UK is the UK’s largest online-only publisher, and its UK Business Technology Awards recognise innovation, application and excellence in technology and business.
The finalists in 16 categories – which ranged from the Enterprise Hardware Product of the Year to CIO of the Year – were honoured at a networking dinner, held in London's famous Park Lane Hilton on 24 September. The event was hosted by BBC World Affairs Editor, John Simpson, and attended by key industry players and a host of businesses involved in the IT industry.
The winners were selected from the many entries received by the Awards Judging Council comprising senior practitioners and experts from the technology industry and media.
Thought leadership and innovation
The Green IT initiative of the Year award was collected by Chris Scott, IBM GTS North East IOT Site and Facilities Services SPL Leader, who said: “Winning the award is fantastic as it recognises a true combined effort across many business units both within IBM and our trusted partners. It is also indicative that our clients are looking to IBM for thought leadership and innovation.
“We recognise that to optimise Energy Efficiency in Data Centres, a broad range of products and service solutions is needed and this is of course puts IBM in a strong position. We strengthened that position further by working with key alliance partners and industry expertise.
“IBM's internal data Centre strategy will demonstrate that this is not conceptual but reality that we are implementing globally ourselves.”
Jill Orr, Managing Director of CNET Networks UK, said: "The competition for this year’s awards has been fierce, confirming that 2007 has been another fantastic year for the UK technology industry. The standard and quality of the entries this year was outstanding and this is reflected by the high calibre of innovation coming from the industry's many talented people. I would like to congratulate all the awards winners on their successes and hope the year ahead is equally impressive."
- Source: w3
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IBM Urged to Lead Green Technology Charge (25-Sep-07)
IBM was presented with the Green IT Initiative of the Year award at the fifth annual CNET Networks UK Business Technology Awards on Monday.
The technology giant was awarded the prize in recognition of the work it has done to promote green issues via its Project Big Green initiative, aimed at improving the efficiency of data centres.
However, the judges — made up of industry experts and journalists from ZDNet.co.uk and silicon.com — awarded IBM the prize in the hope that the company would use its position to improve the extent to which the IT industry is really embracing green technology.
"As one of the stalwarts of the IT industry, IBM has the scale and muscle to be able to effect real change when it comes to green issues such as sustainability, lowering carbon emissions and the other facets of the green agenda," said BBC world affairs editor John Simpson, who was compere at the awards.
IBM claims to be redirecting $1bn (£496m) per year to green technologies and has mobilised a team of 850 energy-efficiency experts to help companies tackle the issue. However, other companies have been slower to act, and the judges noted that real change could only come through industry-wide co-operation.
"New to this year's awards, The Green IT Initiative of the Year proved to be an extremely emotive category for the judges. By recognising the progress made by IBM so far in this area, it's hoped that the organisation will use its influence to drive through the tough changes that must be made across the whole industry," Simpson added. "Only through co-operation will we move beyond the realms of mere 'greenwash' to rebuilding the industry to truly embrace sustainability in all its forms."
Other winners at the awards included Tesco IT chief Colin Cobain, who scooped the CIO of the Year award.
The retailer's chief information officer fought off strong competition for the award from a shortlist including Neil Cameron of Unilever, Trevor Didcock of the AA, Simon Jennings of Oxfam and David Lister of Reuters.
Other innovative users of technology were honoured at the event, run by CNET Networks, publisher of ZDNet.co.uk and silicon.com.
Liverpool Women's NHS Foundation Trust won the Public Sector Technology Project of the Year award, with its Building a 21st Century Enterprise Infrastructure project, against a tough field including organisations from Birmingham, Devon, Durham and Humberside.
In the financial services category, online lending marketplace Zopa won Technology Project of the Year for its Consumer Credit Act contract-signing system, beating off competition from more established heavyweights, such as Credit Suisse.
The award for Retail and Leisure Project of the Year went to Betfair for its work on the Flywheel project.
The winner of the Outstanding Contribution to the UK Technology Industry award was silicon.com columnist Peter Cochrane, recognised for his contribution to the field of international communications.
ABN Amro's London Message Hub Project was the winner of the IT Services Technology Project of the Year, while iPass won Mobile Product or Service of the Year for its Mobile Office solution.
The UK Internet Innovation of the Year award was won by social-networking site Bebo.
The other winners were:
- Cisco's TelePresence for Enterprise Hardware Product of the Year;
- 1E's NightWatchman v5 for Enterprise Software Product of the Year;
- Zeus Technology's Zeus Extensible Traffic Manager virtual appliance for Networking Product of the Year;
- PatchLink-SecureWave's Sanctuary 4.1 for Security Product of the Year;
- 5i and CNT for UK Technology Partnership of the Year;
- Tidalwave's Canon UK 'Diet' Campaign for UK Technology Marketing Campaign of the Year; and
- Octane PR's "Making Postini the Fastest-Growing Security Start-Up in Europe" campaign for UK Technology PR Campaign of the Year.
- Source: ZD.NET
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