HP and Bell unite to Go Green in the Data Centre (3-Sept-07)

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Full article: HP and Bell unite to Go Green in the Data Centre (3-Sept-07)

Bell Micro and HP have joined together to launch an initiative called Going Green, aimed at helping resellers to deploy greener IT infrastructures. The initiative will focus on blades, virtualisation and consultancy around data centre consolidation.

Initially HP and Bell will co-fund 10 resellers to sign up to the scheme. These resellers need to be green themselves. A data centre assessment of their business will be offered so they can show customers they are being pro-active about going green.

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Going Green initiative encourages businesses to rethink their datacentre infrastructure Laura Hailstone, CRN 03 Sep 2007

Distributor Bell Micro has joined forces with HP to launch an initiative called Going Green, which it claims will help resellers deploy greener IT infrastructures.

Initially, Going Green will focus solely on datacentres, but in time may incorporate other sectors.

Speaking to CRN, James Greenham, business manager for mission-critical and network services at HP, said: “HP launched a datacentre assessment service about 18 months ago, but decided it needed better penetration so began discussions with Bell to create a green package for Bell’s resellers which included our datacentre assessment service.”

Going Green will also consist of consultancy around datacentre consolidation as well as focus on blades and virtualisation.

Anthony Young, director of services and security at Bell Micro, told CRN: “Datacentres are becoming recognised as major consumers of energy within organisations. A fully equipped 30,000sqft datacentre ­ which is a relative minnow by today’s standards ­ will consume enough electricity in a year to result in 44,000 tonnes of carbon dioxide being pumped into the atmosphere.”

To get it up and running, HP and Bell are prepared to co-fund up to 10 resellers to sign up to the scheme.

“Resellers will get marketing collateral and funding to rebrand the packages as their own. They need to be green themselves so we will also offer each VAR a datacentre assessment of their business so they can show customers they’re not just talking the talk, they’re walking the walk,” said Greenham.

Young added: “Any VAR can sign up to Going Green, but we will only co-fund up to 10. If another 50 or 60 want to sign up they’d be welcome, but would have to fund themselves.”

Dave Poskett, director of HP’s Solutions Partners Organisation, UK and Ireland, said: “Becoming more green is a concern for everybody, yet it can be difficult for enterprises to know how to balance the computing needs of the business with potential environmental impact.

“HP is delighted to be working with Bell to help resellers guide their customers in the deployment of datacentres that are more energy efficient while providing a robust technology infrastructure.”

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Specialist UK-based distributor Bell Micro has joined forces with HP to launch 'GoinGreen', an initiative designed to help resellers deploy greener IT infrastructures.

Initially focused on the data centre, GoinGreen offers consultancy on consolidation with a particular emphasis on blade servers and virtualisation.

"Data centres are under increasing pressure to reduce carbon footprints," said Antony Young, director of services and security at Bell Micro.

"A fully equipped data centre of just 30,000 square feet will consume enough electricity to create 44,000 tonnes of carbon dioxide in just a year."

Young explained that, despite increased awareness of environmental issues, it is not always easy for organisations to know where, or how, to start a green initiative.

"The opportunities for Bell Micro's business partners to embrace green IT are extensive as they start to look at the issue from a physical infrastructure perspective as well as a holistic point of view," he said.

"In addition to considering leading-edge technologies such as HP BladeSystem, IT decision makers are also interested in initiatives around virtualisation, consolidation and information lifecycle management which can form part of a wider green strategy."

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