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From Marketing Ontology
This special page shows all uploaded files. By default the last uploaded files are shown at top of the list.
A click on a column header changes the sorting. Date |
Name | User | Size | Description |
|---|---|---|---|---|
| 16:50, 2 May 2006 | Two_Challenges_for_the_Three_Dichotomies_Model.pdf (file) | Mhyman | 58 KB | (The three dichotomies model, first proposed in Hunt (1976), restricts marketing science to the positive half of the positive-normative dichotomy. We argue that the "necessity challenge" of the positive-normative dichotomy in Robin (1977) stands, and that ) |
| 15:39, 2 May 2006 | Revising_the_Structural_Framework_for_Marketing_Management.pdf (file) | Mhyman | 217 KB | (Despite its pedagogical predominance during the last four decades, marketing scholars increasingly doubt the value of the 4Ps schema. As a prelude to a new precursory structural framework for marketing management, criticisms and previously proposed modifi) |
| 15:35, 2 May 2006 | On_Foundations_Studies_in_the_Social_Sciences.pdf (file) | Mhyman | 191 KB | |
| 01:08, 12 April 2006 | MO_FOM5.jpg (file) | Admin | 17 KB | (This really has to be the last attempt at getting the logo right) |
| 01:03, 12 April 2006 | MO_FOM4.jpg (file) | Admin | 16 KB | (Oh well here's hoping this is centred correctly) |
| 00:56, 12 April 2006 | MO_FOM3.jpg (file) | Admin | 17 KB | (3rd time lucky) |
| 00:45, 12 April 2006 | MO_FOM2.jpg (file) | Admin | 15 KB | (2nd version of MO logo) |
| 00:30, 12 April 2006 | MO_FOM.jpg (file) | Admin | 27 KB | (This is the logo for MO ) |
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