Badge engineering
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'''Badge engineering''' is a term that describes the rebadging of one product (especially cars) as another. Due to the high cost of designing and engineering a totally new model, or establishing a new brand (which may take many years for it to gain acceptance), it is often more cost effective to rebadge a single product multiple times. However, excessive badge engineering can be problematic for car companies, and even detrimental (Plymouth and Eagle are examples). Having a single car sold under multiple identities may hamper overall sales, and can make marketing become difficult. It may also be a problem for a manufacturer to distinguish the differences between two models without damaging the reputation of either. | '''Badge engineering''' is a term that describes the rebadging of one product (especially cars) as another. Due to the high cost of designing and engineering a totally new model, or establishing a new brand (which may take many years for it to gain acceptance), it is often more cost effective to rebadge a single product multiple times. However, excessive badge engineering can be problematic for car companies, and even detrimental (Plymouth and Eagle are examples). Having a single car sold under multiple identities may hamper overall sales, and can make marketing become difficult. It may also be a problem for a manufacturer to distinguish the differences between two models without damaging the reputation of either. | ||
| + | ==Examples== | ||
| + | * Chevrolet Aveo, Holden Barina, Pontiac Wave, Suzuki Swift, and Daewoo Kalos | ||
| + | * Chevrolet Cavalier and Toyota Cavalier | ||
| + | * Dodge Shadow and Plymouth Sundance | ||
| + | * Ford Ranger and Mazda B-Series | ||
| + | * Geo Metro, Chevrolet Sprint, and Pontiac Firefly | ||
| + | * Mitsubishi Eclipse, Eagle Talon, and Plymouth Laser | ||
| + | * Mitsubishi 3000GT, Mitsubishi GTO, and Dodge Stealth | ||
| + | * Toyota Matrix, Pontiac Vibe, and Toyota Voltz | ||
==Joke== | ==Joke== | ||
| - | *Guy: I would like to buy a | + | * Guy: I would like to buy a Chevrolet Aveo. |
| - | * | + | *S eller: We have one right over there. |
| - | *Guy: That's a | + | * Guy: That's a Daewoo! |
| - | *Seller takes off the | + | * Seller takes off the Daewoo badge and replaces it with a Chevrolet badge. |
| - | *Seller: Now it's | + | * Seller: Now it's an Aveo. |
==See Also== | ==See Also== | ||
| - | *[[General Motor's Strategy]] | + | * [[General Motor's Strategy]] |
[[Category: transportation]] | [[Category: transportation]] | ||
Revision as of 22:30, 12 April 2008
Badge engineering is a term that describes the rebadging of one product (especially cars) as another. Due to the high cost of designing and engineering a totally new model, or establishing a new brand (which may take many years for it to gain acceptance), it is often more cost effective to rebadge a single product multiple times. However, excessive badge engineering can be problematic for car companies, and even detrimental (Plymouth and Eagle are examples). Having a single car sold under multiple identities may hamper overall sales, and can make marketing become difficult. It may also be a problem for a manufacturer to distinguish the differences between two models without damaging the reputation of either.
Examples
- Chevrolet Aveo, Holden Barina, Pontiac Wave, Suzuki Swift, and Daewoo Kalos
- Chevrolet Cavalier and Toyota Cavalier
- Dodge Shadow and Plymouth Sundance
- Ford Ranger and Mazda B-Series
- Geo Metro, Chevrolet Sprint, and Pontiac Firefly
- Mitsubishi Eclipse, Eagle Talon, and Plymouth Laser
- Mitsubishi 3000GT, Mitsubishi GTO, and Dodge Stealth
- Toyota Matrix, Pontiac Vibe, and Toyota Voltz
Joke
- Guy: I would like to buy a Chevrolet Aveo.
- S eller: We have one right over there.
- Guy: That's a Daewoo!
- Seller takes off the Daewoo badge and replaces it with a Chevrolet badge.
- Seller: Now it's an Aveo.
