Badge engineering
From Wikislippy
(Difference between revisions)
Revision as of 22:16, 12 April 2008
Badge engineering is a term that describes the rebadging of one product (especially cars) as another. Due to the high cost of designing and engineering a totally new model, or establishing a new brand (which may take many years for it to gain acceptance), it is often more cost effective to rebadge a single product multiple times. However, excessive badge engineering can be problematic for car companies, and even detrimental (Plymouth and Eagle are examples). Having a single car sold under multiple identities may hamper overall sales, and can make marketing become difficult. It may also be a problem for a manufacturer to distinguish the differences between two models without damaging the reputation of either.
Joke
- Guy: I would like to buy a
- Seller: We have one right over there.
- Guy: That's a
- Seller takes off the old logo and replaces it with the new one.
- Seller: Now it's a
