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From Wikimochis
Oh, yeah.
The "wrong" time is not just about undesirable days of the week, like Monday morning, or undesirable occasions of the year, like Christmas Eve.
The wrong time I'm referring to is far more internal.
Let's say you happen to be practically finished with your internet website. It will be up subsequent week, and you are virtually prepared to start taking orders. Is that the time to send out a press release? Following all, everyth...
Is there ever a wrong time to try to get free of charge publicity for your business, product, or service?
Oh, yeah.
The "wrong" time isn't just about poor days of the week, like Monday morning, or negative occasions of the year, like Christmas Eve.
The incorrect time I'm referring to is far more internal.
Let's say you happen to be practically completed with your internet website. It will be up subsequent week, and you happen to be nearly prepared to start taking orders. Is that the time to send out a press release? Right after all, anything will be ready by the time the press release hits. And you do want to get your press release out as early as achievable so you can capitalize on the no cost traffic.
Don't do it. Do not, under any situations, send out a press release prior to you have everything in location and have tested it at least 3 occasions.
Just lately I was going to send out a release about one particular of my websites, but decided to wait until I'd created a minor modify to the report signup type.
That "minor" alter threw my entire web internet site into disarray and it took more than 5 hours to get it back up. This was a reside web internet site. I had to put up a "technical problems" note and operate non-stop to repair the difficulty.
Luckily, I had not sent out the press release, and it was a Sunday evening, New Year's Day in truth, so traffic was slow, and most people are understanding if you place up a note saying, "It is 6:31. I know about the dilemma and I'll have it fixed tonight. The internet site nevertheless functions, it just looks funky."
That is, they are understanding IF you haven't just put out a press release stating that your cool new web site is ready.
A couple of days is not going to matter in terms of lengthy-term visitors. A massive, visible error on your web website could matter a lot, if you're pushing targeted traffic to it with a press release.
Just don't put out your press release until you happen to be confident you're ready. That is the only proper time to send a press release.