Philip's notes

From Webstock

Contents 1 Premise 2 Key characteristics 3 Examples 4 Ethics and ethos

Premise

• web 2.0 = different mindset, tools are (nearly) the same as Web 1.0
• What's the problem: style vs substance? Just a label for a trend.
• the delineation between web 1.0 and web 2.0 is the dot-com bust. 2001 marked the end of the 1st wave, the tide went out and people realigned their thinking, then the tide started rising again around 2004
• 1.0 (web pages) - 2.0 (web apps)
• Maturity of the tools: browsers + javascript + databases
• Maturity of the market: wikipedia, blogs, myspace - people now have the mindset/expectation to write online, not just read
• Does web 2.0 = Google?

Key characteristics

• user participation
• user generated content

• read write platform
• web OS
• Web as platform: The video

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• distributed platform
• Distributed data: RSS, API
• Distributed experiences: embedded players, widgets

• network effects - better the more people use it
• network is the computer
• user participation, user generated content
• an application that gets better the more people use it, and in which the value of each contribution is enhanced by others

• tagging
• metadata as content - Amazon, last.fm, delicious

Web 2.0 for designers

Examples

• Typepad, Wordpress - web apps provide the means of production to publish
• Delicious, Flickr - i collect for me, i define on my own terms, i share - the sum is greater than the parts, gets better the more people use it
• Flickr vs Ofoto
• iTunes vs Last.fm
• gmail vs Outlook
• MovableType vs LiveJournal
• amazoning the news
• Amazon S3
• RSS Bloglines, Reader

• AOL was "beta" version of the web. first experiences communicating and participating online.

• the means of production have never been more accessible, and more powerful
• ruby on rails
• adwords
• ebay, trademe, craigslist - global marketplace

working anywhere, anytime

• shescrafty, turntable - working for clients around the world via email, chat, web

connecting with friends and family making new friends

Ethics and ethos

• decentralisation
• is Google centralising the internet?
• copyright and DRM
• info wants to be free
• consciousness and politics
• DNA
• Advertising is evil. Is Google making advertising not evil?