Philip's notes

From Webstock

Revision as of 09:05, 14 June 2007 by 203.97.221.228 (Talk)

Contents

Breakdown

www version1.02.0
In a nutshell ReadWrite
User experience Surf / browse / consume (passive consumption)Connect / collaborate / create (active participation)
Interactivity Personalisation (me)Collaboration (we)
Underlying Infrastructure Static PagesDynamic Platforms
Tech HTML (static silo)XML, CSS, AJAX, RSS, API (dynamic modules)
Content types Megabytes of text and photosGigabytes of audio and video
Content sources "Authoritative", publisher-definedUser defined
Speed kbpsmbps
Systems designed for Publishing (one-to-many)Sharing (many-to-many)
Business Philosophy Walled Gardens (portals)Openly Distributed Platforms (widgets & players)
Business Objective Own the userBe the a means of production and distribution
Marketing Metrics Impressions, Page hits, Stickiness (tracking passive individuals)Ranking, click-thrus, Diggs, Comments (tracking community participation)
User Metrics Amazon Ratings, Wishlists, eBay Reputation (indirect relationships)Friends, Connections, Comments (direct relationships)
Funding Powerpoint > VC > IPOBootstrap > Angel > Real Revenue > Aquisition
Aesthetics Flat boxesRounded gradients

Premise

  • Web 2.0 = different mindset, tools are (nearly) the same as Web 1.0
  • What's the problem? Meaningful term? Meaningless term? Just a label for a trend.
  • Does the fact that we're talking about it proves it's relevance? People need classifications to identify, distinguish and understand competing concepts. Is the concept of Web 2.0 different from plain old WWW?
  • Way to classify a social movement, like music genres (rock, hard rock, metal, death metal, emo) or art movements (cubism, realism, modernism, post-modernism)
  • The delineation between web 1.0 and web 2.0 is the dot-com bust. 1994 marks the beginning of www. 2001 marked the end of the 1st wave. The tide went out and people realigned their thinking, then the tide started rising again around 2004. The phenomenon of Web 2.0 emerged as new ideas and new energy
  • If nothing else, Web 2.0 identifies a distinct investment phases, with different patterns of investment behaviour than the Dot-Com phase.
  • AJAX changes the workflow - dynamic and direct content/data manipulation
  • Maturity of the tools: browsers + javascript + databases
  • Maturity of the market: wikipedia, blogs, myspace - people now have the mindset/expectation to write online, not just read
  • Ironic: web 2.0 is supposed to mean the end of versions

Key characteristics

  • user participation
  • User generated content - both explicit (comments) and implicit (user meta data - "People who like this also like")

Distributed platform:

  • Distributed data: RSS, API, XML
  • Distributed experiences: embedded players, widgets
  • "The market as a conversation."


  • network effects - better the more people use it
  • network is the computer
  • user participation, user generated content
  • an application that gets better the more people use it, and in which the value of each contribution is enhanced by others
  • contribute without trying - passive and implicit creation and contribution: my behavioural patterns (media collection, usage dates, pages visited) are surfaced as relevant content

Creators, Synthesizers, and Consumers by Bradley Horowitz The act of consumption was itself an act of creation, no additional effort expended… I am what I play

  • tagging
  • metadata as content - Amazon, last.fm, delicious

Web 2.0 for designers

  • Why AJAX is disruptive
    • The End of Software Upgrades, Fixes, and Security Patches.
    • Software and Data Available Wherever You Go
    • Isolated Software Can’t Compete with Connected Software


20 Advantages of Web Apps

Examples

  • Typepad, Wordpress - web apps provide the means of production to publish
  • Delicious, Flickr - i collect for me, i define on my own terms, i share - the sum is greater than the parts, gets better the more people use it
  • Flickr vs Ofoto
  • iTunes vs Last.fm
  • gmail vs Outlook
  • MovableType vs LiveJournal
  • amazoning the news
  • Amazon S3
  • RSS Bloglines, Reader


  • AOL was "beta" version of the web. first experiences communicating and participating online.


  • the means of production have never been more accessible, and more powerful
  • ruby on rails
  • adwords
  • ebay, trademe, craigslist - global marketplace


working anywhere, anytime

  • shescrafty, turntable - working for clients around the world via email, chat, web


connecting with friends and family making new friends

Ethics and ethos

  • decentralisation
  • is Google centralising the internet?
  • copyright and DRM
  • info wants to be free
  • consciousness and politics
  • DNA
  • Advertising is evil. Is Google making advertising not evil?
Personal tools