Philip's notes
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* web 2.0 = different mindset, tools are (nearly) the same as Web 1.0 | * web 2.0 = different mindset, tools are (nearly) the same as Web 1.0 | ||
* What's the problem: style vs substance? Just a label for a trend. | * What's the problem: style vs substance? Just a label for a trend. | ||
- | * the delineation between web 1.0 and web 2.0 is the dot-com bust. 2001 marked the end of the 1st wave, the tide went out and people realigned their thinking, then the tide started rising again around 2004 | + | * the delineation between web 1.0 and web 2.0 is the dot-com bust. 1994 marks the beginning of www - 2001 marked the end of the 1st wave, the tide went out and people realigned their thinking, then the tide started rising again around 2004 |
* 1.0 (web pages) - 2.0 (web apps) | * 1.0 (web pages) - 2.0 (web apps) | ||
* Maturity of the tools: browsers + javascript + databases | * Maturity of the tools: browsers + javascript + databases |
Revision as of 08:58, 11 June 2007
Contents |
Premise
- web 2.0 = different mindset, tools are (nearly) the same as Web 1.0
- What's the problem: style vs substance? Just a label for a trend.
- the delineation between web 1.0 and web 2.0 is the dot-com bust. 1994 marks the beginning of www - 2001 marked the end of the 1st wave, the tide went out and people realigned their thinking, then the tide started rising again around 2004
- 1.0 (web pages) - 2.0 (web apps)
- Maturity of the tools: browsers + javascript + databases
- Maturity of the market: wikipedia, blogs, myspace - people now have the mindset/expectation to write online, not just read
- Does web 2.0 = Google?
Key characteristics
- user participation
- user generated content
- read write platform
- web OS
- Web as platform: The video
John Lewis: Introducing Web 2.0 concepts
Distributed platform:
- Distributed data: RSS, API
- Distributed experiences: embedded players, widgets
- network effects - better the more people use it
- network is the computer
- user participation, user generated content
- an application that gets better the more people use it, and in which the value of each contribution is enhanced by others
- contribute without trying - passive and implicit creation and contribution: my behavioural patterns (media collection, usage dates, pages visited) are surfaced as relevant content
- tagging
- metadata as content - Amazon, last.fm, delicious
* The End of Software Upgrades, Fixes, and Security Patches. * Software and Data Available Wherever You Go * Isolated Software Can’t Compete with Connected Software
Examples
- Typepad, Wordpress - web apps provide the means of production to publish
- Delicious, Flickr - i collect for me, i define on my own terms, i share - the sum is greater than the parts, gets better the more people use it
- Flickr vs Ofoto
- iTunes vs Last.fm
- gmail vs Outlook
- MovableType vs LiveJournal
- amazoning the news
- Amazon S3
- RSS Bloglines, Reader
- AOL was "beta" version of the web. first experiences communicating and participating online.
- the means of production have never been more accessible, and more powerful
- ruby on rails
- adwords
- ebay, trademe, craigslist - global marketplace
working anywhere, anytime
- shescrafty, turntable - working for clients around the world via email, chat, web
connecting with friends and family
making new friends
Ethics and ethos
- decentralisation
- is Google centralising the internet?
- copyright and DRM
- info wants to be free
- consciousness and politics
- DNA
- Advertising is evil. Is Google making advertising not evil?