Philip's notes

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==Breakdown==
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Hi guys,
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I found so much useful things here.
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Thank you.
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{|border="1" cellpadding="10" cellspacing="0"
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[http://tylka.extra.hu/mature-ladies.html mature black ladies] |  
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[http://tylka.extra.hu/mature-women.html mature women] |  
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!www version!!1.0!!2.0
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[http://tylka.extra.hu/my-friends-hot-mom.html my friends hot mom] |  
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[http://tylka.extra.hu/mature-sluts.html horny mature sluts]
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!In a nutshell
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|Read||Write
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==Who cares?==
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!User experience
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* Why is it useful to make a distinction between Web 1.0 and Web 2.0?
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|Surf / browse / consume (passive consumption)||Connect / collaborate / create (active participation)
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* Why do we categorise and classify anything?
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!Interactivity
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|Personalisation (me)||Collaboration (we)
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History? Culture? Music? Art? Business? ...
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!Underlying Infrastructure
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Science:
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|Static Pages||Dynamic Platforms
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Why bother identifying and naming different species?
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It's all just life, right? But wait, it's actually all just chemicals mixed together right? Which is actually just a bunch of atoms and molecules, right?
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!Tech
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|HTML (static silo)||XML, CSS, AJAX, RSS, API (dynamic modules)
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There is a lineage. But there is also a distinct boundary.
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!Content types
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|Megabytes of text and photos||Gigabytes of audio and video
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The process of recognizing patterns and using language to name those discreet patterns helps us to represent and very quickly communicate important concepts.
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!Content sources
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|"Authoritative", publisher-defined||User defined
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By recognizing patterns, we can begin to understand our relationship to discreet entities and respond accordingly. Is it a friend or a foe? Will it help us or hurt us? Can I eat it? Can I use it to build something?
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!Speed
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Can I use it to build something?
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|kbps||mbps
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Can you use Web 2.0 to build something?
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!Systems designed for
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|Publishing (one-to-many)||Sharing (many-to-many)
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!Business Philosophy
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|Walled Gardens (portals)||Openly Distributed Platforms (widgets & players)
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!Business Objective
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|Own the user||Be <strike>the</strike> a means of production and distribution
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!Marketing Metrics
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|Impressions, Page hits, Stickiness (tracking passive individuals)||Ranking, click-thrus, Diggs, Comments (tracking community participation)
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!User Metrics
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|Amazon Ratings, Wishlists, eBay Reputation (indirect relationships)||Friends, Connections, Comments (direct relationships)
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!Funding
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|Powerpoint > VC > IPO||Bootstrap > Angel > Real Revenue > Aquisition
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!Aesthetics
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|Flat boxes||Rounded gradients
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==Premise==
==Premise==
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==Examples==
==Examples==
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* Typepad, Wordpress - web apps provide the means of production to publish
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* Typepad, Wordpress, Wikipedia - web apps provide the means of production to publish
* Delicious, Flickr - i collect for me, i define on my own terms, i share - the sum is greater than the parts, gets better the more people use it
* Delicious, Flickr - i collect for me, i define on my own terms, i share - the sum is greater than the parts, gets better the more people use it
* Flickr vs Ofoto
* Flickr vs Ofoto

Current revision as of 10:22, 3 August 2007

Hi guys, I found so much useful things here. Thank you.

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Contents

[edit] Who cares?

  • Why is it useful to make a distinction between Web 1.0 and Web 2.0?
  • Why do we categorise and classify anything?

History? Culture? Music? Art? Business? ...

Science: Why bother identifying and naming different species? It's all just life, right? But wait, it's actually all just chemicals mixed together right? Which is actually just a bunch of atoms and molecules, right?


There is a lineage. But there is also a distinct boundary.


The process of recognizing patterns and using language to name those discreet patterns helps us to represent and very quickly communicate important concepts.

By recognizing patterns, we can begin to understand our relationship to discreet entities and respond accordingly. Is it a friend or a foe? Will it help us or hurt us? Can I eat it? Can I use it to build something?

Can I use it to build something?

Can you use Web 2.0 to build something?

[edit] Premise

  • Web 2.0 = different mindset, tools are (nearly) the same as Web 1.0
  • What's the problem? Meaningful term? Meaningless term? Just a label for a trend.
  • Does the fact that we're talking about it proves it's relevance? People need classifications to identify, distinguish and understand competing concepts. Is the concept of Web 2.0 different from plain old WWW?
  • Way to classify a social movement, like music genres (rock, hard rock, metal, death metal, emo) or art movements (cubism, realism, modernism, post-modernism)
  • The delineation between web 1.0 and web 2.0 is the dot-com bust. 1994 marks the beginning of www. 2001 marked the end of the 1st wave. The tide went out and people realigned their thinking, then the tide started rising again around 2004. The phenomenon of Web 2.0 emerged as new ideas and new energy
  • If nothing else, Web 2.0 identifies a distinct investment phases, with different patterns of investment behaviour than the Dot-Com phase.
  • AJAX changes the workflow - dynamic and direct content/data manipulation
  • Maturity of the tools: browsers + javascript + databases
  • Maturity of the market: wikipedia, blogs, myspace - people now have the mindset/expectation to write online, not just read
  • Ironic: web 2.0 is supposed to mean the end of versions

[edit] Key characteristics

  • user participation
  • User generated content - both explicit (comments) and implicit (user meta data - "People who like this also like")

Distributed platform:

  • Distributed data: RSS, API, XML
  • Distributed experiences: embedded players, widgets
  • "The market as a conversation."


  • network effects - better the more people use it
  • network is the computer
  • user participation, user generated content
  • an application that gets better the more people use it, and in which the value of each contribution is enhanced by others
  • contribute without trying - passive and implicit creation and contribution: my behavioural patterns (media collection, usage dates, pages visited) are surfaced as relevant content

Creators, Synthesizers, and Consumers by Bradley Horowitz The act of consumption was itself an act of creation, no additional effort expended… I am what I play

  • tagging
  • metadata as content - Amazon, last.fm, delicious

Web 2.0 for designers

  • Why AJAX is disruptive
    • The End of Software Upgrades, Fixes, and Security Patches.
    • Software and Data Available Wherever You Go
    • Isolated Software Can’t Compete with Connected Software


20 Advantages of Web Apps

[edit] Examples

  • Typepad, Wordpress, Wikipedia - web apps provide the means of production to publish
  • Delicious, Flickr - i collect for me, i define on my own terms, i share - the sum is greater than the parts, gets better the more people use it
  • Flickr vs Ofoto
  • iTunes vs Last.fm
  • gmail vs Outlook
  • MovableType vs LiveJournal
  • amazoning the news
  • Amazon S3
  • RSS Bloglines, Reader


  • AOL was "beta" version of the web. first experiences communicating and participating online.


  • the means of production have never been more accessible, and more powerful
  • ruby on rails
  • adwords
  • ebay, trademe, craigslist - global marketplace


working anywhere, anytime

  • shescrafty, turntable - working for clients around the world via email, chat, web


connecting with friends and family making new friends

[edit] Ethics and ethos

  • decentralisation
  • is Google centralising the internet?
  • copyright and DRM
  • info wants to be free
  • consciousness and politics
  • DNA
  • Advertising is evil. Is Google making advertising not evil?
Personal tools