Index.php
From Thikipedia
1 Cause Why Radio Will not Play Indie Music
And What You Can Do About It
by Jeronimo Black
As I clicked on a well-liked music company forum, I was greeted with a question. "Why won't commercial radio play music by Indie Artists?"
My reply to this individual was as follows:
"As a former Operations Manager and Music Director on both the Comm and Non-Comm sides, Let me break the reason down for you.
Commercial Radio wants ratings to get paid from advertisers. Most advertiser's, on radio, are ad agencies. Ad agencies base their "buys" (sponsorships) on a Price per point ("CPP") basis. CPP is based on how many thousands of listeners a radio station can capture in a 15 minute period (or cume).
Many commercial radio [Plan and Music] do not want to place thier ratings at risk, by airing an 'untested song' on the air. So what these commercial radio directors do, is, air music based on the national charts supplied by Radio and Records, Broadcast Data Systems (BDS) and Billboard.
These charts are primarily influenced by the key labels through promotions and strategic alliances.
Your very best finest is to do like Knarles Barkley. Knarles Barkleys' single "Crazy" went #1 on the net and radio could not support but to get them the single on the air.
Get your music on music submission web sites, make some noise on the net, and get a CDBaby.com account so you can get your music on iTunes and start off promoting."
I advised this since the music company is going digital. Clear Channel has a partnership with GarageBand.com where they will feature a certain amount of new artists every single week in on their site. Since Clear Channel is the largest and most revolutionary broadcaster in the music company, it really is just a matter of time just before the other cowardly copy-cat broadcasters will comply with suit.
The planet is going digital, even though radio continutes to operate employing an analog enterprise model. You can be productive in the music business if you adjust your advertising model from analog to digital.